January 8, 2016,
Auburn Hills, Mich.
For more than a year, Dodge Challenger and Charger SRT Hellcat models — the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each — have stormed roadways and drag strips with acceleration blasts to 60 mph in the low to high 3-second range, generated more than 61 million sensational YouTube video views around the globe, enabled an entirely new generation of Dodge enthusiasts and now for 2016 have been rewarded with their very own Dodge performance stripes.
“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle lineup – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.
All-new SRT Hellcat stripes further Dodge brand’s instant personalization from the factory
Adding even more Dodge attitude for 2016, all-new dual full-length body stripes give Challenger and Charger SRT Hellcat models a factory-customized look. Finished with a carbon fiber pattern, the dual stripe design covers front and rear fascias, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood vent to emphasize both Challenger and Charger models’ functional yet aggressive design.
Ordering for the SRT Hellcat dual body stripe on these ultra-high performance Dodge Challenger and Charger models will start in January with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.
In addition, Dodge has unleashed the full color palette with the all-new SRT Hellcat dual body stripe to maximize Challenger and Charger’s full personalization potential. The color palette includes Bright White Clear Coat, Redline Red, Pitch Black Clear Coat, Granite Crystal Metallic Clear Coat, Billet Silver Metallic Clear Coat, Jazz Blue Pearl Coat, TorRed Clear Coat, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl Coat.
Plum Crazy extended for one more month of production
Given the exceptionally strong demand for Plum Crazy, the Dodge team is responding immediately to enthusiast demand and has extended the production of one of its most desired historic paint colors for the Dodge Challenger and Charger.
Initially, ordering for Plum Crazy was scheduled to end in December 2015. But exceptionally strong customer demand, plus the opportunity to pair this legendary high-impact hue with the new SRT Hellcat stripe, means dealers will be able to continue ordering the high-impact, highly popular color through January.
Since 1970, desire for this heritage hue continues to get stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Today, Dodge is offering Plum Crazy across the widest performance range of Challenger and Charger models ever, which includes:
2016 Dodge Challenger models:
2016 Dodge Charger models:
- Challenger SXT Plus
- Challenger R/T, R/T Plus, R/T Shaker, R/T Plus Shaker, R/T Scat Pack, 392 HEMI Scat Pack Shaker
- Challenger SRT 392 and SRT Hellcat
About Dodge Challenger SRT Hellcat
- Charger SXT (when equipped with 20-inch wheels)
- Charger R/T and R/T Road & Track, R/T Scat Pack
- Charger SRT 392 and SRT Hellcat
The Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever, thanks to the supercharged HEMI Hellcat V-8 engine, which delivers an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-liter V-8 is also the first factory-built supercharged HEMI. The Dodge Challenger SRT Hellcat is the fastest muscle car ever with a National Hot Rod Association-certified ¼-mile elapsed time of 11.2 seconds with stock Pirelli P Zero tires. With drag radials, the ¼-mile run dropped to just 10.8 seconds.
Upgraded for 2016, the Challenger SRT Hellcat now features standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic. MSRP for the 2016 Dodge Challenger SRT Hellcat is $64,195 (includes $1,700 gas guzzler tax, excluding $995 destination).
About Dodge Charger SRT Hellcat
Taking the performance sedan world by storm, the Dodge Charger SRT Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on stock Pirelli P Zero tires, making it the quickest, fastest and most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.
In addition to all the standard equipment offered in 2015, upgraded for 2016, the Charger SRT Hellcat now features standard ultra-premium Laguna leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic. U.S. MSRP for the 2016 Dodge Charger SRT Hellcat is $67,645 (including $1,700 gas guzzler tax, excluding $995 destination.)
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the all-new 2023 Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study
(mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
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Direct Connection: www.DCPerformance.com