January 26, 2017,
Auburn Hills, Mich.
Where there’s smoke, there’s tire. This fact will be confirmed when the 2018 Dodge Challenger SRT Demon roars into its New York City debut in April, ahead of the New York International Auto Show.
The third teaser video, unlocked January 26, reveals that the Challenger SRT Demon rolls on upgraded lightweight 18 x 11-inch wheels and “Demon Branded” 315/40R18 Nitto NT05R tires front and rear, making Demon the first-ever factory production car built with drag radials. The new “Demon Branded” Nitto NT05R drag radial tires were specifically designed and developed exclusively for the Dodge Challenger SRT Demon using a new compound and specific tire construction.
The new Challenger Demon wide-body is laser clearanced, and the entire chassis is e-coated for durability before final assembly.
The combination of the 11-inch-wide wheels, high-profile drag radials and integrated fender flares adds 3.5 inches to the overall width of the Challenger SRT Demon for an intimidating, purposeful stance.
Fans should visit www.ifyouknowyouknow.com
to binge on the 27-second “Wide Body” video multiple times, along with other teaser videos, to learn about what’s next from Dodge and SRT.
Our story so far:
Leading up to the New York reveal, Dodge is launching its first-ever pre-debut video teaser campaign, including a new website www.ifyouknowyouknow.com
, where fans and followers can get weekly updates, download sharable content and gain insight into the 2018 Dodge Challenger SRT Demon’s engineering prowess.
Videos released so far:
In the coming weeks, Dodge will continue to bring fans and followers in on more details by slowly peeling away layer upon layer of the new Challenger SRT Demon via video shorts that highlight the engineering that has gone into its development.
All videos in the series will be featured at www.ifyouknowyouknow.com
. A countdown clock tells viewers when the next installment will be uncaged. The final chapter arrives when the Challenger SRT Demon is revealed in New York City, prior to the New York International Auto Show.
Dodge is promoting the teaser campaign on its Facebook, Twitter and Instagram social media pages, directing fans to www.ifyouknowyouknow.com
and encouraging them to use the hashtag #DodgeDemon
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study
(IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study
(mass market), making it the only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com