June 13, 2018,
Auburn Hills, Mich.
With more thrill ride experiences in the 707-horsepower Dodge Challenger and Charger SRT Hellcat models, additional celebrity showdown races and a larger than ever overall $40,000 purse, Motor Trend Group’s “Roadkill Nights Powered by Dodge” will be bigger and better in 2018.
For the fourth year overall and third year on historic Woodward Avenue, the popular street drag racing and car festival returns Saturday, Aug. 11 to take over M1 Concourse in Pontiac, Michigan, kicking off southeast Michigan's week-long celebration of classic cars and car culture.
Spectator tickets, show 'n' shine participation and package information, as well as drag racing applications, are available now at roadkill.com/nights
Featuring two classes for drag racing this year, Big Tire and Small Tire, a cash purse of $30,000 is up for grabs. As part of the overall $40,000 purse, the largest cash purse ever offered at “Roadkill Nights Powered by Dodge,” an additional $10,000 will be awarded to the celebrity showdown race winner’s charity of choice.
Both drag racing classes will have the same payout structure with $15,000 as the total purse per class:
- Winner – $5,000
- Runner Up – $1,500
- Semi Finalists – $750 (2 payouts)
- Quarter Finalists – $500 (4 payouts)
- Fastest Dodge-powered vehicle – $5,000
“Last year, more than 40,000 enthusiasts celebrated performance car culture at ‘Roadkill Nights Powered by Dodge’ in an epic kick off to a week of cruising events,” said Steve Beahm, Head of Passenger Car Brands – Dodge//SRT, Chrysler, and FIAT, FCA - North America. “With drag racing, thrill rides and music, Roadkill Nights gets people on to a track run by professionals, so they can really show how their hot rods perform in a more controlled environment.”
Doubling the Dodge Thrill Ride experiences, the 707-horsepower Dodge Charger and Dodge Challenger SRT Hellcat models will be in two locations within the M1 Concourse this year. With a major shot of adrenaline, drifting is back shredding tires on the M1 Concourse skid pad. The other location will again be on the north loop of the M1 track, with the Dodge SRT Hellcat vehicles reaching hair-raising speeds and demonstrating their power.
There also will be more celebrities participating in showdown races and the addition of freestyle motocross exhibitions at the 2018 event. Leah Pritchett in her Dodge/Mopar Top Fuel Dragster and Matt Hagan in his Dodge Charger Funny Car will once again “light ‘em up” on Woodard Avenue. Other returning fan favorites include the high-octane virtual head-to-head racing in Dodge Challenger SRT Demon simulators; show ‘n’ shine; dyno testing; “Roadkill” stunts; flamethrower and wheelstander exhibitions; family friendly kidszone activities; and an eclectic array of food truck offerings.
The drag racing will include a celebrity showdown with Motor Trend’s hugely popular series “Roadkill” co-hosts David Freiburger and Mike Finnegan. Chris Jacobs of Velocity’s “Barrett-Jackson Live” will emcee the activities, while Brian Lohnes of Motor Trend’s “Put Up or Shut Up” will emcee the drag races. Additional industry celebrity attendees include Richard Rawlings of Discovery’s “Fast n’ Loud,” Steve Magnante of Velocity’s “Barrett-Jackson Live,” Cristy Lee of “Barrett-Jackson Live” and “All Girls Garage,” and Bill Goldberg and Matt D’Andria from the automotive podcast “CarCast with Adam Carolla.”
“Roadkill Nights not only brings ‘Roadkill’ to life, but also allows our fans to appreciate firsthand the thrill of top-speed drag racing,” Freiburger said. “Going four years strong, the event has something for everyone. Whether you’re a drag racer, car enthusiast or looking for a fun day to spend with family, Roadkill Nights promises a dynamic experience.”
Gates are open for “Roadkill Nights Powered by Dodge” from 10 a.m. to 11 p.m., with Dodge Thrill Rides taking place from 10 a.m. to 10 p.m. and drag racing from 11 a.m. to 10 p.m.
Roadkill Nights Registration Information
General admission to the event is $10 per person — $5 per person for Pontiac residents ($5 price available on-site only). Children 12 years and under are free.
Full details for spectator tickets, show ‘n’ shine registration, participant registration for drag racing, and an extensive range of packages are available now at roadkill.com/nights
Roadkill Nights is an event produced by ROADKILL, a brand of Motor Trend Group, with a hit show that delivers a one-of-a-kind taste of "Automotive Chaos Theory" on the Motor Trend App and Velocity network.
For more information on Roadkill and Roadkill Nights, see Roadkill.com
and follow on Facebook, facebook.com/roadkillshow
, and Twitter, twitter.com/roadkillshow
Fans can follow the action for Roadkill Nights at hashtags #RoadkillNights and #poweredbydodge.
Street racing can have serious legal and safety risks. Both ROADKILL and Dodge want enthusiasts to enjoy performance driving in a safe, controlled environment, run by professionals with vehicle safety inspections, driver evaluations and track safety.
The ROADKILL brand delivers a one-of-a-kind taste of "Automotive Chaos Theory" and features authentic gearheads David Freiburger and Mike Finnegan in a variety of mediums, including the most-viewed YouTube automotive original series in the United States, Roadkill Nights branded events, and Roadkill Extra
and Roadkill Garage
shows, available exclusively on Motor Trend.
About Motor Trend Group
Motor Trend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and a vast automotive digital, direct-to-consumer, social and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the Motor Trend app, the only auto-dedicated subscription video-on-demand service.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study
(IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study
(mass market), making it the only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com