Game On: Dodge Releases First “Dodge Horsepower Challenge” Question
First weekly “Dodge Horsepower Challenge” question, announced by professional athlete, pro wrestler and automobile aficionado Bill Goldberg, is now available online at www.Dodge.com
The answer to the first Challenge question will be available on Dodge.com one week from its release, on Tuesday, Nov. 12 at 8 a.m. ET
One clue per day, in the form of hidden hashtags in imagery, will be given across the Dodge brand’s Twitter and Instagram channels to help narrow down the multiple choice options
Five lucky Dodge enthusiasts have the chance to take home a special-edition TorRed Dodge Challenger SRT Hellcat Redeye
November 5, 2019,
Auburn Hills, Mich.
Dodge fans can now get in on the game – the big horsepower game – as the brand officially launches the Dodge Horsepower Challenge and the chance to win one of five special-edition TorRed Dodge Challenger SRT Hellcat Redeye models.
Dodge announced last week that the brand will welcome five new owners into the Brotherhood of Muscle with the “Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5 Challengers.” The first challenge question is available now online at www.Dodge.com. Every week for the next five weeks, one lucky Dodge enthusiast will have the chance to become the proud owner of one of these special-edition Challenger SRT Hellcat Redeye models. The key to being eligible to win a Challenger lies in answering at least one of the weekly multiple choice challenge questions correctly.
The fastest time ever run at Pikes Peak is 7:57. That’s too long. If we removed all the curves, making a straight line from top to bottom, how quickly could a Challenger SRT Hellcat Redeye reach the top?
“We never said it would be easy,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “But I can guarantee that the time spent behind the wheel of a Challenger SRT Hellcat Redeye, the most powerful, quickest and fastest muscle car, will be worth the effort. And we’ll even help you – I strongly encourage our fans to go to the Dodge Instagram and Twitter channels to find the clues we'll be giving every day to help narrow down the correct response.”
Consumers can visit the Dodge brand’s Twitter and Instagram channels before attempting to answer the questions to discover clues in the form of hidden hashtags in imagery to help narrow down the multiple choice options.
The “Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5 Challengers” consists of Bill Goldberg providing horsepower-inspired challenge questions with multiple choice responses online at Dodge.com every Tuesday, beginning Nov. 5, for five weeks. Each week’s new challenge question will launch on Tuesday at 8 a.m. ET and run through the following Monday at 11:59 p.m. ET. The answer to each week’s challenge question will be available on Dodge.com one week from its release (that following Tuesday) at 8 a.m. ET.
Bill Goldberg, professional athlete, pro wrestler and automobile aficionado, will announce each week’s challenge question on Dodge.com. Goldberg starred as “Santa” in the Dodge brand’s holiday campaign last year.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the all-new 2023 Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS).
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.