December 3, 2020,
Auburn Hills, Mich.
Today, the Jeep® brand and the LEGO Group revealed the newest LEGO® Technic™ model, the one-of-a-kind Jeep Wrangler Rubicon. Designed to emulate the iconic look, design and legendary off-road capabilities of the actual vehicle, this first-ever LEGO model of a Jeep SUV - the LEGO Technic Jeep Wrangler - is ready to face any epic adventure.
The new model of this powerful SUV will provide a thrilling building experience for LEGO fans of all ages as they recreate the high-performance 4x4 systems, rugged tires, fold-down rear seats and classic seven-slot grille in LEGO Technic form.
Once the build is complete, builders create endless off-road adventures with the feature-packed, 665-piece model. A button-operated front steering system and powerful axle-articulation suspension means they will love testing out their model on obstacles everywhere. The eye-catching, yellow-and-black color scheme is captivating in action or on display.
The LEGO Technic Jeep Wrangler is designed for Jeep and LEGO fans alike, aged 9 and above. It will be available January 1, 2021, from LEGO.com, LEGO stores and other retailers globally, priced at $49.99 (49.99€ / £44.99).
”The Jeep Wrangler is an icon in the off-road world,” said Lars Thygesen, Designer, LEGO Technic. “The Rubicon has a lot of the iconic details loved by 4x4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects, including the suspension, winch and open-air design that we developed alongside the talented Jeep design team.”
“With an 80-year legacy that reaches around the world, our owners, fans and followers have quite literally grown up with us,” said Christian Meunier, Global President of the Jeep Brand. “Our partnership with the LEGO Group gives our enthusiasts another inclusive opportunity to share the passion they have for the Jeep Wrangler, a global automotive icon that represents fun, freedom and unbridled adventure.”
“Ask any Jeep Wrangler
owner and they’ll tell you that their vehicle is just a bigger version of this new LEGO set,” said Mark Allen, Head of Jeep Design. “The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand.”
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. For more information, visit www.LEGO.com
Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. The Jeep vehicle range consists of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. All Jeep brand SUVs will offer an electrified variant by 2025.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com