Chrysler Media Website Sat, May 18, 2024 11:37:52 EDT Chrysler
Contact: Kelley  Enright

Ram Truck Territory Indoor Track Experience at the 2021 Chicago Auto Show

July 14, 2021,  Auburn Hills, Mich. - The Ram Truck brand is bringing back its Ram Truck Territory interactive ride experience to the Chicago Auto Show. The 28,000-square-foot ultimate in-truck adventure demonstrates the power and capabilities of the Ram Truck brand vehicle lineup. Professional drivers will navigate attendees through the interactive course in both the Ram 1500 light-duty and 2500/3500 heavy-duty trucks, which won three-peat awards in 2019, 2020 and 2021 from MotorTrend as the “Truck of the Year.” It is projected that 12,000 test rides will be given.

Key track features include:
  • Torque will be displayed as the Ram 2500 lifts a 7,000-lb wall with the front tow hooks
  • A stability demonstration on a “high banked wedge” structure that is more than six feet high and 70 feet in diameter with a 30-degree tilt
  • To demonstrate the towing power of the Ram 3500 Highoutput 6.7L Cummins Diesel powered truck, it will hitch to the 24-foot high Ram “Tow Power Tower” and lift a weight to simulate towing 15,000 pounds
  • A series of steel culverts will showcase ride handling capability and suspension options
  • Riders will also feel the traction and experience hill descent technology on the iconic Ram Mountain, a 13-foot high, 30-foot long course element with 30-degree approach and departure angles
  • Technology will be displayed as the drivers highlight the 360-degree camera technology, class-exclusive four-corner air ride suspension, multi-function tailgate, 12.1-inch touchscreen and acoustic NVH features
Course construction facts:
  • Fifteen 53-foot trailers are used in the transport of freight
  • The Ram Truck Territory properties weigh 140 tons (280,000 lbs.)
  • The space is branded with more than 8,000 square feet of graphics
Test drives will be given in the following Ram vehicles:
  • Ram 1500 Laramie
  • Ram 1500 Limited
  • Ram 1500 Rebel
  • Ram 2500 75th Anniversary Power Wagon
  • Ram 2500 Limited
  • Ram 3500 Limited 6.7L Cummins High-Output
Ram Truck Territory will be open to the public during the 2021 Chicago Auto Show, Thursday, July 15 - Monday, July 19.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:
  • Best-in-class standard horsepower 
  • Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
  • Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
  • Best-in-class available rear leg room
  • The most cargo space available in any traditional full size cargo van
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit

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