Light ‘Em Up: Seventh Edition of ‘Roadkill Nights Powered by Dodge’ Returns Legal Street Racing to Woodward Avenue
Seventh year of MotorTrend Presents Roadkill Nights Powered by Dodge set for Saturday, August 13, 2022, at M1 Concourse in Pontiac, Michigan
MotorTrend Presents Roadkill Nights Powered by Dodge one-day car culture festival includes legal street drag racing, Dodge thrill and drift rides, Dodge driving simulators, a classic and modern muscle car show and much more
Dodge Direct Connection Grudge Race brings back last year’s popular online automotive builder showdown, with competitors using Direct Connection parts to build their own drag-race machine and battle it out once again on Woodward
More information on Dodge and the brand's Never Lift plan, which provides a 24-month road map to Dodge's performance future, available at Dodge.com and DodgeGarage.com.
June 10, 2022,
Auburn Hills, Mich.
Gearheads and performance lovers are receiving a much anticipated invitation: the seventh edition of MotorTrend Presents Roadkill Nights Powered by Dodge is set for Saturday, August 13, 2022, when legal street drag racing will roar back to life on metro Detroit’s famed Woodward Avenue.
The announcement opens another garage door of the Dodge Never Lift plan, which provides a 24-month road map to the brand’s performance future. More information on the Never Lift campaign is available at Dodge.com and DodgeGarage.com.
MotorTrend Presents Roadkill Nights Powered by Dodge, first held in 2015, is a one-day car culture festival that, in addition to legal street racing, offers a full slate of fan activities, including Dodge thrill and drift rides, Dodge driving simulators, a classic and modern muscle car show and much more. The 2021 edition attracted more than 38,000 enthusiasts to M1 Concourse in Pontiac, Michigan.
"We are marking the seventh year of Roadkill Nights because of the passion of our enthusiasts, who have turned out by the tens of thousands year after year to join us in an annual celebration of all things high performance,” said Tim Kuniskis, Dodge brand CEO - Stellantis. “We can’t wait to return to Woodward with our friends from MotorTrend.”
"If you've ever dreamed of watching street-legal drag racing down Woodward Avenue, come to our event! It’s going to be an absolutely epic day and night," said Eric Schwab, MotorTrend Group's group SVP, head of revenue and partnerships. "Going seven years strong, the event has something for everyone. Whether you’re a drag racer, car enthusiast or looking for a fun day to spend with family, Roadkill Nights promises a dynamic experience."
Last year’s popular online automotive builder showdown, won last year by Alex Taylor, will return for 2022 with a new twist. Dodge Direct Connection Grudge Race competitors will use Direct Connection parts to build their own a drag-race machine under a tight deadline before bringing it to Woodward to go head-to-head on the strip. Direct Connection parts available as “building blocks” for competitors will include the Hellcrate Redeye 6.2L Supercharged Crate HEMI® engine and a plug-and-play Hellcrate Redeye 6.2L Supercharged Crate HEMI Engine Control Unit (ECU).
Dodge Power Brokers dealers, the exclusive source for Direct Connection performance parts with staff trained to deliver a performance-focused customer service experience, will work with competitors to provide the Direct Connection parts. The full lineup of Dodge Direct Connection Grudge Race competitors will be announced next month.
Roadkill Nights is an event produced by ROADKILL, a brand of MotorTrend Group, with a hit show that delivers a one-of-a-kind taste of "Automotive Chaos Theory" on MotorTrend+ and MotorTrend TV.
Additional information for MotorTrend Presents Roadkill Nights Powered by Dodge, including information on the event schedule, spectator tickets, car show registration, participant registration for drag racing and an extensive range of available VIP packages, will be available early this summer at https://www.motortrend.com/events/roadkill-nights/.
Street racing can have serious legal and safety risks. Both ROADKILL and Dodge want enthusiasts to enjoy performance driving in a safe, controlled environment, run by professionals with vehicle safety inspections, driver evaluations and track safety.
The ROADKILL brand delivers a one-of-a-kind taste of "Automotive Chaos Theory" and features authentic gearheads David Freiburger and Mike Finnegan in a variety of mediums, including Roadkill Nights branded events, and Roadkill, Roadkill Extra, Roadkill Garage, and Roadkill’s Junkyard Gold shows, available on MotorTrend+.
MotorTrend Group, a Warner Bros. Discovery company, is the largest automotive media company in the world, bringing together Warner Bros. Discovery’s MotorTrend TV and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE and more than 20 other industry-leading brands. With a monthly audience of 26 million across web, TV and print, and 110 million social followers, culminating in 1.3 billion monthly impressions across all platforms, MotorTrend Group encompasses television’s #1 network for automotive fans, a leading automotive YouTube Channel and MotorTrend+, the only subscription streaming service dedicated entirely to the motoring world. MotorTrend Group serves to embrace, entertain and empower the motoring world.
Dodge may have emerged in 1914, but Dodge muscle was born in the 1960s, when Dodge innovated with performance upgrades that led to domination at the track and the drag strip. As the muscle car enthusiast community exploded, so did the desire for factory-backed go-fast parts and information. In 1974, Direct Connection officially launched as the exclusive source for performance parts and technical information, straight from the manufacturer.
As an industry first, Direct Connection changed the game with a massive portfolio of ready-to-run performance parts sold through the dealer network with how-to performance upgrade guides. The Direct Connection hotline, catalog and more armed racers and enthusiasts with the information they desired. Whatever the performance need – street, strip, or track, Direct Connection provided the parts and knowledge desired to keep customers’ vehicles in the winner’s circle.
Fast forward to today, and with the release of the most powerful and fastest production cars in the world, Dodge//SRT has become synonymous with high performance. With a new generation of muscle car enthusiasts looking for “ready to run” parts, the next generation of Direct Connection will become their one-stop-shop for factory backed high performance parts and technical expertise, straight from the factory. For complete information on the Direct Connection portfolio, visit DCPerformance.com.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.