Wrangler Unlimited Newsroom

New 2017 Jeep® Wrangler Rubicon Recon: Even More Off-road Capability

February 6, 2017 Already the most capable production vehicle in the world, Jeep® Wrangler is about to deliver even more capability – specifically more protection from the most severe, rugged off-road terrain – with the addition of the new Wrangler Rubicon Recon. Improved off-road prowess is a result of a stronger front axle, enhanced rock rails and heavy-duty cast differential covers.

Jeep® Wrangler: The Most Capable SUV Ever Receives New Audio System and Tool Kit To Enhance The Open-Air Experience

September 1, 2014 The iconic Jeep® Wrangler – the most capable and recognized vehicle in the world – moves into 2015 with updates designed to further enhance the Wrangler ownership experience. 

Just in Time for Winter: Jeep® Introduces New 2014 Wrangler Polar Edition for North American Market

October 22, 2013 Jeep® Wrangler is legendary for its go-anywhere capability, no matter what challenges the weather or seasons may bring. To celebrate the upcoming winter season, the Jeep brand is bringing its new Wrangler Polar Edition, which made its debut at last month’s Frankfurt Motor Show, to U.S. showrooms in November.

Jeep® Introduces New Limited-edition Wrangler Unlimited Altitude

April 22, 2012 On the heels of the popular Jeep® Wrangler Call of Duty: MW3 and Arctic models – and in response to Wrangler enthusiasts’ continued desire for limited-edition vehicles – Jeep is introducing its new, 2012 Wrangler Unlimited Altitude edition. The Wrangler Unlimited Altitude is the latest Altitude model in the Jeep lineup, following the introduction of the Grand Cherokee, Compass and Patriot Altitude models last month.

Jeep® Brand Awards Grand Prize to Spokane Resident in the ‘Jeep Arctic Yeti Dig’ Contest Held at Winter X Games 2012

January 26, 2012 The Jeep® brand hosted the “Jeep Arctic Yeti Dig” at the Winter X Games 2012. 7 contestants had the chance to dig into a 20 by 20 section of snow on the grounds of the X Games to find a Jeep Yeti Artic Dig medallion. Kerry Boston from Spokane, Wash. was the first person to find the medallion and was named the grand prize winner of a new 2012 Jeep Wrangler Arctic Edition vehicle. It was broadcast at the games, garnering great excitement and anticipation.

New Year Brings Host of New Awards and Accolades to Jeep® Brand and its Hot-selling Wrangler and Grand Cherokee vehicles

January 11, 2012 Just two weeks into 2012 and the Jeep brand and its most recognized vehicles – the Grand Cherokee and Wrangler – have already captured 10 new awards and accolades. The recognition comes on the heels of Jeep’s U.S. sales rising 44 percent in 2011 – with each Jeep model up more than 30 percent – while industry sales rose 11 percent.

New 2012 Jeep® Wrangler Arctic and Liberty Arctic Models Latest in Line of Popular Special-edition Vehicles

November 8, 2011 Building on the success of several recent special-edition Jeep vehicles, the Jeep® brand is introducing its latest models: the new 2012 Jeep Wrangler Arctic and Jeep Liberty Arctic. The rugged, extreme winter conditions of the arctic are the inspiration for these latest Jeep models. With winter temperatures that can reach -50°F and wind speeds that can exceed 100 miles per hour, the arctic is well known as one of the most intense climates on Earth.

Jeep® Showcases “Moparized” Wrangler Unlimited at 2009 International Motorshow (IAA) in Frankfurt

September 14, 2009 Approximately 40 percent of Jeep® Wrangler customers who order exterior accent packages will purchase chrome to customize their vehicle. A Mopar-outfitted 2010 Jeep Wrangler Unlimited, on display this week at the Frankfurt Motor Show, showcases a new line of chromed parts and accessories from the minds of Mopar.

AutoWeek Names Jeep Wrangler as One of its Coolest Summer Cars

June 3, 2009 With summer just around the corner, AutoWeek magazine named the 2009 Jeep Wrangler as one of its top 10 Coolest Summer Cars for 2009. Jeep Wrangler continued its strong upward sales trend for the fifth month in a row, with May 2009 sales of 9,294 units.

2009 Jeep Wrangler Honored as Best Resale Value in SUV Segment

November 18, 2008 Kelley Blue Book's kbb.com is honoring the 2009 Jeep Wrangler in its Best Resale Value Awards as the leader in the sport-utility vehicle (SUV) segment. “Sixty-eight years ago, the Wrangler created the SUV category,” said Deborah Meyer – Vice President and Chief Marketing Officer, Chrysler LLC. “Today, the Wrangler remains an icon in a now crowded segment, set apart by its unique, purpose-built design and its fundamental capability to go anywhere and do anything.”

What's New for '09: 2009 Jeep® Wrangler Unlimited: More Doors, More Fun

August 31, 2008 The 2009 Jeep® Wrangler Unlimited remains the only four-door convertible on the market. With room for five adult passengers, it features the most cargo space ever offered in a Wrangler, plus class-leading off-road capability and everyday practicality.

What's New for '08: 2008 Jeep® Wrangler Unlimited: Twice the Doors, All the Capability and Fun

August 31, 2007 The 2008 Jeep® Wrangler Unlimited is the only four-door convertible on the market, with room for five adult passengers, and it offers a lot more: the most cargo space ever offered in a Wrangler, class-leading off-road capability, plus everyday practicality.

Jeep® Wrangler Unlimited Climbs Highest Volcano on Earth and Sets New Altitude World Record

April 1, 2007 Seventy years after the first man climbed the world’s highest volcano, Ojos del Salado in Chile, two Jeep® Wrangler Unlimited vehicles set a new world record by climbing 6,646 meters (21,804 feet) to the volcano’s rim. The achievement, certified by Guinness World Records™, is not one that is likely to be easily beaten.

Jeep® Drops Floor on Pricing for All-new 2007 Wrangler

August 31, 2006 Chrysler Group today announced U.S. pricing for its all-new 2007 Jeep® Wrangler and Wrangler Unlimited — reducing prices throughout the lineup by an average of $1,200, while adding an average of $1,800 in content compared to outgoing 2006 models.

First-ever Four-door Wrangler: The All-new 2007 Jeep® Wrangler Unlimited

August 31, 2006 Featuring a one-of-a-kind, four-door open-air design, the all-new 2007 Jeep® Wrangler Unlimited expands the Jeep experience to new dimensions.

What's New for '07: Jeep® Unveils First-ever Four-door Wrangler: All-new 2007 Jeep Wrangler Unlimited

August 31, 2006 Featuring a one-of-a-kind, four-door, open-air design, the all-new 2007 Jeep® Wrangler Unlimited expands the Jeep experience to new dimensions. With room for five adult passengers — a Wrangler first — and the most cargo space ever offered in a Wrangler, the Unlimited combines class-leading off-road capability with everyday practicality.

Buried Under Six Tons of Mud, All-new 2007 Jeep® Wrangler Unlimited Revealed in New York

April 11, 2006

Not afraid to get dirty, Jeep® today revealed the all-new 2007 Wrangler Unlimited from underneath six tons of mud. Jeep also made a splash with the world debut of the all-new 2007 Jeep Patriot, with executives christening the compact SUV into the brand's lineup.

Video replay of Chrysler Group's world premieres at the 2006 New York International Auto Show (Windows Media Player required):

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Jeep® Unveils First-ever Four-door Wrangler, the All-new 2007 Jeep Wrangler Unlimited

April 11, 2006 Featuring a one-of-a-kind, four-door open-air design, the all-new 2007 Jeep® Wrangler Unlimited expands the Jeep experience to new dimensions. With room for five adult passengers — a Wrangler first — and the most cargo space ever offered in a Wrangler, the Unlimited combines class-leading off-road capability with everyday practicality.

Video of Chrysler Group Reveals at 2006 New York International Auto Show

April 11, 2006

The Jeep® brand continues its expansion at the New York International Auto Show with the reveals of the all-new 2007 Jeep Patriot and the one-of-a-kind four-door 2007 Jeep Wrangler Unlimited. The longer than usual 2007 Chrysler 300 Long Wheelbase will also be on display at the Jacob K. Javits Center, April 14-23 in New York City.

Video replay of Chrysler Group's world premieres at the 2006 New York International Auto Show (Windows Media Player required):

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Jeep® Introduces All-New 2005 Wrangler Unlimited Rubicon: Extreme Rubicon Capability With Unlimited Room

September 30, 2004

  • Extreme out-of-the-box off-roader meets ultimate in 4x4 versatility
  • 15 more inches more than doubles cargo volume behind second seat to 22.3 cubic feet
  • Improved on-road comfort and quietness
  • Best-in-class towing
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