Stellantis Media Site 2007 Dodge Ram 1500: Market Position and Advantages                                                Contact:                                                             Colin                         McBean                                                                                                Noah                          Thanos                                                                                                                                                                                   2007 Dodge Ram 1500: Market Position and Advantages                                                                                                                                                           August 31, 2006,                                                                                                                      Auburn Hills, Mich.                                                       -                                               MARKET POSITIONThe 2007 Dodge Ram makes a powerful statement by combining big HEMI power with fuel-saving MDS technology, while providing superior ride and comfort.Dodge Ram 1500 leads the way by offering all the performance, capability and reliability for truck buyers who live life on their own terms. Ram also supplies a level of innovation not found in any other pickup truck on the market.DEMOGRAPHICS    Gender: 86 percent male    Median Age: 46    Median Annual Household Income: $66,000    Education: College    Household: 72 percent marriedMARKET ADVANTAGES    Dodge Ram 1500 delivers bold styling and the 5.7-liter HEMI V-8 engine – the only pickup truck on the market that features a fully functioning cylinder-deactivation system, called Multi-displacement System    Equipped with the 5.7-liter HEMI V-8 engine, the Dodge Ram 1500’s Gross Combined Weight Rating is an impressive 14,000 lbs., and its Gross Trailer Weight Rating is a whopping 9,200 lbs.    Both Dodge Ram Quad Cab and regular cab models feature innovative designs that take comfort and convenience to a new level in the full-size pickup segment. Both feature excellent head, shoulder, leg and hip room.    The Dodge Ram regular cab provides comfort and substantial behind-the-seat storage. The Dodge Ram Quad Cab models boast four standard doors and 60-40 folding rear seats that ensure passengers and gear fit in the back at the same time.