Stellantis Media Site 2006 Dodge Viper SRT10: Market Position and Advantages                                                Contact:                                                             Amy                         Knight                                                                                                Todd                         Goyer                                                                                                                                                                                   2006 Dodge Viper SRT10: Market Position and Advantages                                                                                                                                                           August 31, 2006,                                                                                                                      Auburn Hills, MIch.                                                       -                                               MARKET POSITIONSimply put, there is nothing else like the Dodge Viper SRT10. Offered in Roadster and Coupe versions, Dodge Viper SRT10 delivers serious, race-inspired performance without apology. With its dramatic styling, 510 horsepower (380 kW) and outrageous attitude, the Dodge Viper SRT10 is the ultimate American sports car ƒ{ and the essence of the Dodge brand’s unwavering commitment to extreme performance.DEMOGRAPHICS    Gender: 89% male / 11% female    Age: 49 median    Household income: $173,000 median    Education: 44% college degree    Household: 62% married    Occupation: Primarily executive/entrepreneurialMARKET ADVANTAGES    Continues to set the definition of extreme performance in a powerful, yet refined American sports car    Dodge Viper SRT10 Coupe, new for 2006, “tops off” the Viper lineup    Powered by a 505-cubic-inch V-10 engine producing 510 horsepower (380 kW) and 525 lb.-ft. (712 N•m) of torque    SRT performance: 0-60 mph in less than four seconds, 60-0 mph braking in less than 100 feet, and 0-100-0 mph in the low 12-second range    Outrageous design in a low-slung shell, with lowered hood lines, swept-back fenders and deep-cut side scallops    Back-to-basics sports car approach: traditional front-engine, rear-wheel-drive layout    Race-bred, fully independent four-wheel suspension    Massive tires and wheels    World-class brakes