Larry Dominique was named senior vice president, Alfa Romeo brand, North America in March 2021. In this role, he is responsible for sales and marketing strategic operations for Alfa Romeo in the United States, Canada and Mexico. 
 
Dominique previously served as SVP of the FIAT brand in North America, and prior to that was the president & CEO of PSA in North America with responsibility for all PSA North America commercial activities and planning. 
 
Dominique brings vast experience from across the automotive industry. His professional and academic background includes: 

• 2021-current, Senior Vice President, Alfa Romeo brand, Stellantis North America  
• 2021-2023, Senior Vice President, FIAT brand, Stellantis North America 
• 2017-2021, President & CEO of PSA Groupe in North America 
• 2011-2016, President of Automotive Lease Guide (ALG) North America 
• 2011-2016, Executive Vice President TrueCar, OEM Relations, Public Relations, OEM Business Development 
• 1989-2011, Nissan North America 
  • 2006, Vice President Product/Advanced Planning for North and South America 
  • 2000, Chief Product Director for truck and SUV products 
  • 1994, Manufacturing, Engineering Design and Product Planning 
  • 1989, Electrical Design in the research and development department
• 1987, Quality Control Manager for plant suppliers, Chrysler Corporation 
• 1984, Senior Engineer testing and development of electronic components, General Motors 

Dominique holds a master's degree in electrical engineering from the Lawrence Technological University in Michigan. 
 
Dominique was born in Livonia, Michigan. 

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7/1/2024