Jeep Newsroom

Jeep® Brand Enters Strategic Partnership With Off-road Racing Star Casey Currie

February 5, 2026 This weekend, professional off-road racer Casey Currie will pilot his Trophy Jeep® in the King of the Hammers in Johnson Valley, California. Combining brutal rock crawling and wide-open desert runs, King of the Hammers is considered the toughest, one-day, off-road race in the world.

2026 Jeep® Cherokee Hybrid Takes Billy Bass to the River

February 4, 2026 The Jeep® brand releases its new spot for the all-new 2026 Jeep Cherokee hybrid as the modern midsize SUV makes its highly anticipated arrival at dealerships across the U.S.

Jeep® Brand Becomes Official Global Automotive Partner of The Snow League

January 26, 2026 The Snow League announces Jeep® brand as its global automotive partner for a multi-season partnership, marking a powerful collaboration between one of the world’s most iconic adventure brands and the league, which is redefining professional winter sports.

Jeep® Brand Launches Marketing and Advertising Campaign “Jeep Things”

January 22, 2026 The 60-second "Jeep Things" spot will run across the brand’s social media and digital channels, while a 30-second broadcast spot began airing during football games last weekend.

2026 Jeep® Wrangler Earns Top CUV Honors in J.D. Power 2026 U.S. ALG Residual Value Awards

January 22, 2026 The Jeep® brand is celebrating best-in-class honors in the J.D. Power 2026 U.S. ALG Residual Value Awards, with the 2026 Jeep Wrangler earning the highest residual value in the Compact SUV segment.

Jeep® Returns to X Games Aspen 2026 With Elevated Partnership

January 20, 2026 For the first time, the Jeep brand will serve as the presenting partner of the event while returning to its previous role as the exclusive automotive partner, underscoring more than two decades of collaboration built on performance, adventure and innovation.

New Year, New Adventures: HEMI®-powered Jeep® Wrangler Moab 392 Now Available for Orders Nationwide

January 15, 2026 From the red rocks of Utah to the back roads of Vermont, the unmistakable sound of a HEMI® V-8 is now officially coast to coast. 

Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability

January 12, 2026 Jeep® brand continues its yearlong Twelve 4 Twelve celebration of 85 years of off-road leadership with the introduction of its third exclusive model, the Jeep Wrangler 85th Anniversary. This special edition pays tribute to the brand’s legendary heritage while delivering modern capability and premium touches designed for adventure.

Jeep® Brand Adds Sahara Trim to Gladiator Lineup for the First Time

December 19, 2025 The Jeep® brand is expanding its legendary Jeep Gladiator lineup as it welcomes the Saraha trim for the first time, delivering a new blend of authentic Jeep capability and everyday comfort.

2026 Jeep® Gladiator Unleashes Shadow Ops Special Edition

December 17, 2025 The Jeep® brand is pushing the limits of off-road capability and style with the debut of the Jeep Gladiator Shadow Ops, a striking new edition that makes history as the first midsize truck to offer a factory-installed winch. 

Jeep® Unveils Wrangler Whitecap, Second Exclusive Model in Yearlong Twelve 4 Twelve Celebration

December 12, 2025 The Jeep® brand continues its bold Twelve 4 Twelve celebration with the reveal of its second exclusive Wrangler buzz model: the Jeep Wrangler Whitecap.

What's New for 2026: Jeep® Gladiator

November 20, 2025 New for 2026, enhanced door hinge system to make door removal quicker and easier; new Willys ‘41 buzz model; optional aggressive all-terrain tires for Sport S trim; and new limited-edition exterior colors, including Reign and Goldilocks.

Jeep® Gladiator Powers Into 2026 With Rugged Willys ‘41 Buzz Model

November 20, 2025 A rugged tribute to the brand’s military heritage, this Jeep® Gldiator special edition blends authentic styling with legendary capability, reinforcing the brand’s legacy of performance and innovation while offering customers a distinctive choice for adventure.

All-new, All-electric 2026 Jeep® Recon: Trail Rated Capability, Electrified

November 18, 2025 The Jeep® brand charges into the future with the debut of the 2026 Jeep Recon, the first and only, fully electric, Trail Rated SUV in the industry. Jeep Recon delivers legendary Jeep 4x4 capability in a fully electrified package.

What's New for 2026: Jeep® Wrangler

November 12, 2025 New for 2026, Jeep® Wrangler Moab 392 features a 6.4-liter, 470-horsepower, V-8 engine with 470 lb.-ft. of torque, 17-inch beadlock-capable wheels, 35-inch all-terrain tires, 4.56 axle ratio, 2.72:1 Selec-Trac full-time T-case, plus two-mode dual exhaust, cold-air intake hood with water separator and more.

Jeep® Brand Airdrops First of 12 Monthly Wrangler Special Editions

November 12, 2025 To honor 85 uninterrupted years of trailblazing heritage, the Jeep brand is launching the bold, new, Twelve 4 Twelve celebration, a yearlong tribute as legendary as the brand itself.

What's New for 2026: Jeep® Compass

November 11, 2025 New for 2026, Joose joins the color palette for a limited run, while '41 Green and Fathom Blue also join the color palette. The 2.0-liter, turbocharged, inline four-cylinder engine with 200 horsepower and 221 lb-ft of torque is standard on every 2026 Jeep® Compass.

2026 Jeep® Grand Cherokee 'Wild Thoughts' Marketing Campaign Lets Animals Do the Talking

October 29, 2025 “Wild Thoughts” reintroduces the 2026 Jeep Grand Cherokee, the most awarded SUV ever, by blending humor and craftsmanship. The campaign turns the spotlight over to nature’s own critics – talking animals who deliver unfiltered reviews of the Grand Cherokee’s standout features.

2026 Jeep® Grand Cherokee Delivers Hurricane 4 Turbo to Drive America’s Most Awarded SUV

October 28, 2025 The 2026 Jeep® Grand Cherokee ushers in the all-new 2.0-liter Hurricane 4 Turbo engine. This new propulsion system headlines the grand family hauler’s 2026 updates, including a new, larger infotainment system and design refinements, both inside and out.

Comedian Iliza Shlesinger Gets Dirty in New 2026 Jeep® Grand Wagoneer Social Media Video Campaign

October 23, 2025 Jeep® delivers a new social media video, featuring comedian Iliza Shlesinger, that calls attention to the family-friendly roominess, interior comforts and safety features of the 2026 Jeep Grand Wagoneer in a very unexpected way.

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