Bill Peffer leads network development for Stellantis in North America. He was named to the position in October 2024. In this role, Peffer is responsible for ensuring the company’s 2,600-plus dealer network in North America operates at the highest possible level to generate optimal sales volumes for Alfa Romeo, Chrysler, Dodge//SRT, FIAT, Jeep®, Ram and Mopar vehicles and products.

Significant elements of his work background include: 

• 2023 – Senior Vice President and Head of Jeep Brand North America 
• 2021 – Senior Vice President and Head of Maserati Americas  
• 2017 – Chief Operating Officer and Vice President, Sales Operations, Kia Motors America  
• 2014 – President and Chief Operating Officer, Balise Motor Sales 
• 2013 – U.S. Vice President Cadillac Sales and Service, General Motors 
• 2012 – Managing Director & CEO, Nissan Motor Corporation, Australia  

Peffer holds an MBA from Duke University’s Fuqua School of Business and a bachelor’s degree in advertising from Michigan State University.