Latest News

Jeep® Brand Launches Marketing and Advertising Campaign “Jeep Things”

January 22, 2026 - The 60-second "Jeep Things" spot will run across the brand’s social media and digital channels, while a 30-second broadcast spot began airing during football games last weekend.

2026 Jeep® Wrangler Earns Top CUV Honors in J.D. Power 2026 U.S. ALG Residual Value Awards

January 22, 2026 - The Jeep® brand is celebrating best-in-class honors in the J.D. Power 2026 U.S. ALG Residual Value Awards, with the 2026 Jeep Wrangler earning the highest residual value in the Compact SUV segment.

Statement Regarding Big Game 2026 Advertising

January 21, 2026 - "Our iconic Chrysler, Dodge, Jeep® and Ram brands have all played unforgettable roles during the Big Game over the last 15 years, from 'Imported From Detroit' and 'Wisdom' to 'Farmer' and 'Groundhog Day'," said Francois.

Jeep® Returns to X Games Aspen 2026 With Elevated Partnership

January 20, 2026 - For the first time, the Jeep brand will serve as the presenting partner of the event while returning to its previous role as the exclusive automotive partner, underscoring more than two decades of collaboration built on performance, adventure and innovation.

Kaulig Racing Announces Mopar as Full-season Sponsor of Daniel Dye

January 15, 2026 - Kaulig Racing announces Mopar as a new full-season partner, bringing the iconic Mopar name to NASCAR in 2026. Daniel Dye will drive the No. 10 Ram 1500 for Kaulig Racing in the 2026 NASCAR CRAFTSMAN Truck Series. 

New Year, New Adventures: HEMI®-powered Jeep® Wrangler Moab 392 Now Available for Orders Nationwide

January 15, 2026 - From the red rocks of Utah to the back roads of Vermont, the unmistakable sound of a HEMI® V-8 is now officially coast to coast. 

Dodge Charger Multi-energy Lineup Earns 2026 North American Car of the Year

January 14, 2026 - The prestigious recognition underscores Dodge’s relentless commitment to delivering uncompromising muscle and innovation across its multi-energy lineup, including the 550-horsepower SIXPACK-powered Dodge Charger Scat Pack and the 670-horsepower all-electric Dodge Charger Daytona Scat Pack.

Smoke Returns to NASCAR, Tony Stewart Joins Ram’s Free Agent Program

January 13, 2026 - Tony Stewart is officially returning to the NASCAR stage at Daytona in 2026. Stewart will team up with Ram Truck and Kaulig Racing as the first competitor in Ram’s groundbreaking Free Agent program within the NASCAR CRAFTSMAN Truck Series.

What's New for 2026: Alfa Romeo Tonale

January 13, 2026 - New for 2026, restyled front fascia with new concave scudetto grille, Sport Speciale trim, red leather interior joins black leather as premium interior color choice, and three new exterior colors, Rosso Brera, Verde Monza and Giallo Ocra.