Download Print Press Kit: 2021 Ram 1500 TRX Employee-developed Know & Go Mobile App Debuts on 2021 Ram 1500 TRX Augmented reality-based Know & Go mobile app provides immersive user experience to understand vehicle features Know & Go app created by a team of FCA employees and pitched during the Company’s first-ever Pitch Night earlier this year The Know & Go mobile app went from idea to market-ready in less than three months 2021 Ram 1500 TRX customers will be the first to experience the app Auburn Hills, Mich. September 22, 2020 - Ram Truck today announced the 2021 Ram 1500 TRX will be the first FCA vehicle to feature the new Know & Go mobile app. The app, pitched by a group of FCA employees during the Company’s first-ever Pitch Night and later developed by them, features an immersive experience for customers who want to learn more about their vehicles. “We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” said Carolina Harris, Feature Innovation Manager – FCA and co-creator of Know & Go. The Know & Go mobile app will be available through the customer’s preferred app store. After purchasing a vehicle, customers will have the ability to download the app. “With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” added Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go. The Know & Go mobile app uses the camera on a smartphone and incorporates augmented reality to view a vehicle’s feature. Simply point the camera at the part of the vehicle you wish to learn more about and the name and a description will be overlaid on the image. Know & Go allows customers to learn about their vehicles all in one easy-to-use mobile app. Know & Go mobile app features include: Augmented-reality discovery of features Self-discovery of features Push notifications of undiscovered features Feature overview and how-to videos Feature-specific owner’s manual pages 2021 Ram 1500 TRX customers will be the first to experience this new mobile app before it’s available on other vehicles of the FCA portfolio. Pitch Night Engages Employees to Create New Connectivity and Infotainment Ideas Borrowing from a familiar television show format, FCA’s innovation teams hosted the first Pitch Night program in June, engaging employees in creating, developing and presenting new ideas for connectivity and infotainment. More than 500 ideas were submitted with sky-is-the-limit creativity. Online voting allowed employees to whittle down the original 500 ideas to 50 for advancement to the next round. Topic-focused leadership then picked the top 14 ideas from the remaining 50. Coaches and executive sponsors were assigned to the finalists to help guide prototype development and fine-tune the “pitch” as they prepared to present their ideas to a panel of judges, including FCA’s Chief Executive Officer Mike Manley, Chief Operating Officer Mark Stewart and several members of the executive leadership team. Ultimately, the Know & Go mobile app was selected as the top winner for its originality, feasibility, viability and desirability. Since that time, Harris and Nguyen have worked with the cross-fuctional teams to bring their idea from concept to reality. Ram Brand Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup. In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment. Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers: Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension Ram 1500 RHO: Best off-road performance per dollar Ram ProMaster: The most cargo space available in any traditional full size cargo van Ram Power Wagon: Most off-road capable full-size pickup Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Ram and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Ram Truck brand: www.ramtrucks.com Facebook: www.facebook.com/RamTrucks Instagram: www.instagram.com/ramtrucks Twitter: @RamTrucks, @StellantisNA YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA