Press Kit: 2023 Ram 1500

Auburn Hills, Mich. September 27, 2022 - Ram Truck today announced the second installment of its Built to Serve limited-edition models geared toward first-responder services. Ram is honoring these heroes with a new Ram 1500 Built to Serve Emergency Medical Service (EMS) model.

This latest Built to Serve model honors the frontline heroes who provide emergency medical services and save lives every day. Production of the Ram 1500 Built to Serve EMS model will begin at the Sterling Heights (Michigan) Assembly Plant in the fourth quarter of 2022.

“The Ram 1500 Built to Serve EMS edition is our way of honoring and expressing deep gratitude to the frontline heroes who serve or have served our country,” said Mike Koval Jr., Ram brand CEO – Stellantis. “At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day.”

The Ram 1500 Built to Serve EMS edition is offered in two specially selected exterior paint colors that evoke the spirit, mission and history of that service. This EMS-inspired Ram 1500 Built to Serve edition is offered in Hydro Blue and Bright White exterior colors, with a black interior with blue accent stitching.

Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a "Built to Serve" decal on each of the rear quarter panels.
 
Ram’s Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
 
Inside, these Built to Serve trucks represent each of the three main emergency services, accented with unique, corresponding color stitching. The second installment of the second phase of Built to Serve trucks offers a blue accent stitching.
 
These new Ram models are also ready to display their owners' first responder pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Customers can apply their own patches – flags, name tapes or slogans – to personalize their Built to Serve truck. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
 
Ram 1500 Built to Serve editions also feature:

• "Built to Serve" instrument panel badge
• Deeply bolstered performance cloth and premium vinyl Sport seats
• Black Onyx Chrome interior trim
• All-weather rubber slush mats
• Lockable console storage (optional)

Ram 1500 Built to Serve models are loaded with 4x4 Off-Road Group content, including:

• All-terrain tires
• Electronic-locking rear axle
• Hill-descent control
• Front suspension skid plate
• Steering gear skid plate
• Fuel tank skid plate
• Transfer case skid plate
• Tow hooks
• Heavy-duty off-road-calibrated front and rear shock absorbers

Packages for Ram Built to Serve editions are available on Big Horn/Lone Star Crew Cab models and in 3.6-liter Pentastar V-6 and 5.7-liter eTorque and non-eTorque V-8 powertrains.

Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $54,915, plus $1,895 destination.

New 2023 Ram 1500 Built to Serve EMS models go on sale in the fourth quarter.
 

Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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