Press Kit: 2023 Ram 1500

Auburn Hills, Mich. May 10, 2023 - The Ram Truck brand today announced the exclusive new 2023 Ram 1500 Rebel and TRX Lunar editions join the light-duty lineup. The Ram 1500 Rebel and TRX Lunar editions – with a unique Ceramic Gray exterior color - offers customers another option for exterior and interior appointments and content.
 
“Our passionate customers tell us their Ram trucks are an extension of their personality that allows them to stand out from the crowd. The Ram 1500 Rebel and TRX Lunar editions are great-looking trucks with easy-to-use features that do just that,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We continue to listen to and deliver for them by offering the best combination of unique exterior and interior appointments and content for even greater personalization.”
 
The new 2023 Ram 1500 TRX Lunar Edition is the latest in a line of exclusive, limited-run color offerings for the segment’s benchmark for power and performance with the 6.2-liter supercharged HEMI® V-8 engine. The Ram 1500 Rebel Lunar Edition offers an additional, affordable way to get into a Ram truck with an exclusive, limited-run color offering.
 
Both the Ram 1500 Rebel Lunar and Ram 1500 TRX Lunar editions are available in extremely limited quantities later this spring.

Ram 1500 Rebel Lunar Edition
The Ram 1500 Rebel Lunar Edition offers off-road performance truck enthusiasts a unique exterior design for even greater personalization. Available with the Rebel Level 2 equipment group and the 5.7-liter HEMI eTorque V-8 engine, the Ram 1500 Rebel Lunar Edition features a 12-inch Uconnect 5 touchscreen with Off-road Pages, black sideview mirrors, heated front seats and steering wheel and an 8-way power adjustable driver’s seat. Other features include an exclusive Ceramic Gray exterior paint color, a Rebel graphic on the hood and bed, black badging, bumper and grille and 18-inch gloss black wheels.
 
The Ram 1500 Rebel Lunar Edition is available at a starting price of $70,310, plus $1,895 destination.
 
Ram 1500 TRX Lunar Edition
The Ram 1500 TRX Lunar Edition offers performance truck buyers an even wider selection of unique content for even greater personalization and features a unique combination of technology, graphics, performance and exterior appearance straight from the factory.

The Ram 1500 TRX Lunar Edition enhances the well-appointed TRX Level 2 Equipment Group and includes an exclusive Ceramic Gray exterior color, TRX hood and bed graphics and 18-inch black bead-lock capable wheels, dual pane panoramic sunroof, spray-in bedliner, cargo tie-downs, bed step and an LED cab-mounted brake light. Inside, the TRX Lunar Edition includes Surf Blue accent stitching, an embroidered “TRX” seat back logo, carbon fiber accents, a leather and carbon fiber flat–bottom steering wheel, unique center console badge and a Head-up Display. Safety features include adaptive cruise control, Lane Keep Assist and pedestrian emergency braking.

The 2023 Ram 1500 TRX Lunar Edition offers the proven and reliable high-performance 6.2-liter supercharged HEMI® V-8 engine, delivering top output for extended driving sessions without degradation in performance. Rated at 702 horsepower and 650 lb.-ft. of torque, the 6.2-liter supercharged HEMI V-8 engine powers the Ram TRX to a top speed of 118 mph. Combined with a high-torque-capacity TorqueFlite eight-speed automatic transmission, the Ram TRX delivers a new level of performance: 0-60 miles per hour (mph) in 4.5 seconds and the quarter mile in 12.9 seconds at 108 mph.

The Ram 1500 TRX Lunar Edition is available at a starting price of $106,445, plus $1,895 destination.
 

Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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Media website: http://media.stellantisnorthamerica.com
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Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA