Special Report: Canada 2024 Sales Archive

FCA Canada Reports Second-quarter 2024 Sales Results

  • Stellantis in Canada reports 12% quarter-over-quarter growth, with Q2 2024 total sales decreasing 26% year over year   
  • First half of 2024 saw sales increases for Jeep® Compass and Jeep Grand Cherokee L, plus Dodge Hornet and Alfa Romeo Tonale, both offered as plug-in hybrid electric vehicles  
  • Strong commercial fleet sales for made-in-Canada Chrysler Grand Caravan; Stellantis remains No. 1 seller of minivans in the country  
  • Overall PHEV sales in Canada improved in Q2 by 4%, versus Q1 2024  
  • Ram heavy-duty truck sales increased for quarter and calendar year to date (CYTD) 
  • Second quarter also highlighted by arrival of 2024 Fiat 500e at Canadian dealerships as country’s lowest 2024 MSRP all-electric vehicle, as well as global debut of all-new, all-electric 2024 Jeep Wagoneer S Launch Edition 
Windsor, Ontario July 3, 2024 - FCA Canada today reported 35,986 vehicles sold in the second quarter of 2024. Overall sales volume decreased 26% versus the same quarter last year, but significantly demonstrated strong quarter-over-quarter improvement.    

"We're encouraged by Q2 sales progress, with increases for the vast majority of our brands as compared to the first quarter,” said Jeff Hines, president - Canada, Stellantis. “It's a testament to our team's dedication and our dealers' hard work. We're strategically deploying incentives to meet customer needs, and exciting new products like the all-electric 2024 Fiat 500e are generating significant interest, building on the success of its online hand-raiser program.” 

As Canada’s lowest 2024 MSRP all-electric vehicle, Fiat 500e totaled 272 sales in its first quarter of availability. The all-electric city car delivers a range of 227 kilometres and starts at $42,190 ($39,995 MSRP plus additional fees), before available federal and provincial incentives of up to $12,000 combined.

Stellantis remains the No. 1 seller of minivans in the country. In Q2 2024, the Canadian-made Chrysler Grand Caravan marked successful, commercial fleet-driven sales. Combined with retail, 2,107 units were sold, an increase of 149% versus the same quarter last year. Of the Chrysler Pacifica minivans sold in Q2, 21% were the segment-exclusive plug-in hybrid model, with an all-electric range of more than 50 kilometres.   

In the first six months of 2024, Dodge brand sold more than 1,100 examples of the all-new Hornet, which muscles into the compact SUV arena offering both a sporty gas-powered and a powerful plug-in hybrid R/T option. Nearly 40% of those Hornet sales came from the PHEV model, which boasts an impressive 53 km electric range and a thrilling PowerShot feature for instant torque and a 30 hp boost.

All Jeep brand vehicles registered sales increases versus Q1 2024. Jeep Compass continued its strong performance: sales of the compact and highly capable SUV increased 5% for the quarter and 40% year to date. The family-friendly, three-row Jeep Grand Cherokee L saw sales rise 9% through to the half-year mark. The plug-in hybrid Jeep Wrangler 4xe captured a quarter (25%) of all Wrangler sales in Q2.   

In May, Jeep brand charged into the electrified SUV segment with the reveal of its first global battery-electric vehicle (BEV) – the 2024 Jeep Wagoneer S Launch Edition. Available in dealerships in Quebec and B.C. starting in fall 2024, it has a starting price of $91,790 and delivers 4xe capability, impressive performance credentials, a sleek aerodynamic design and state-of-the-art technology with an estimated range of more than 480 kilometres.  

Ram Heavy Duty continues to set the bar for durability, performance, comfort and technology, with sales increasing 9% in Q2 2024. Early in the quarter, Ram brand announced a newly created off-road truck lineup, reinforcing its position as North America’s leading producer of award-winning trucks, including the 2025 Ram 1500 RHO, offering heightened off-road capability and performance with an aggressive appearance. 

Alfa Romeo brand’s Q2 sales increased 24%, fueled by the all-new Tonale CUV. Available as a PHEV, it delivers an electric range of 53 kilometres, marking the brand's commitment to electrification while staying true to its performance heritage. Tonale PHEV accounted for 66% of the brand’s total Q2 sales.

Sales Chart:
 
  Q2 2024 Sales Vol % CYTD Sales Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Compass 2,165 2,055 5% 4,363 3,124 40%
Patriot 0 0 N/A 0 0 N/A
Wrangler 3,719 5,988 -38% 7,382 10,998 -33%
Gladiator 848 1,145 -26% 1,536 1,757 -13%
Cherokee 162 1,515 -89% 628 2,773 -77%
Grand Cherokee 2,215 3,067 -28% 4,350 6,187 -30%
Grand Cherokee L 1,348 1,441 -6% 2,503 2,288 9%
Grand Wagoneer 143 235 -39% 296 395 -25%
Wagoneer 286 860 -67% 809 1,274 -36%
Renegade 25 58 -57% 60 119 -50%
JEEP BRAND 10,911 16,364 -33% 21,927 28,915 -24%
300 48 689 -93% 179 990 -82%
Pacifica 2,211 3,211 -31% 2,993 4,511 -34%
Chrysler Grand Caravan 2,107 846 149% 2,716 1,447 88%
CHRYSLER BRAND 4,366 4,746 -8% 5,888 6,948 -15%
Charger 242 1,012 -76% 582 1,727 -66%
Challenger 386 824 -53% 1,168 1,272 -8%
Viper 0 0 N/A 0 0 N/A
Hornet 462 453 2% 681 457 49%
Hornet PHEV 230 0 N/A 419 0 N/A
Caravan 0 0 N/A 0 -1 -100%
Durango 2,150 2,239 -4% 3,608 4,499 -20%
DODGE  BRAND 3,470 4,528 -23% 6,458 7,954 -19%
Ram DS 5,953 9,636 -38% 13,424 17,467 -23%
Ram DT 5,336 7,833 -32% 10,187 16,640 -39%
Ram HD 4,043 3,724 9% 7,224 6,951 4%
Ram 4500/5500 416 351 19% 873 611 43%
ProMaster Van 942 997 -6% 1,426 2,390 -40%
ProMaster City 0 2 -100% 1 206 -100%
RAM BRAND 16,690 22,543 -26% 33,135 44,265 -25%
Giulia 33 63 -48% 66 107 -38%
Alfa Stelvio 78 118 -34% 153 241 -37%
Alfa Tonale 49 24 104% 84 24 250%
Alfa Tonale PHEV 97 2 4750% 174 2 8600%
ALFA BRAND 257 207 24% 477 374 28%
500 0 0 N/A 0 0 N/A
500e 272 0 N/A 272 0 N/A
500X 20 6 233% 26 11 136%
FIAT BRAND 292 6 4767% 298 11 2609%
TOTAL FCA CANADA 35,986 48,394 -26% 68,183 88,467 -23%

 
Stellantis North America
Stellantis (NYSE: STLA) is one of the world’s leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it's best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders. 

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Contact Information

Bradley Horn
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