Press Kit: 2007 Dodge Caravan / Grand Caravan Cargo Vans, What's New for '07

2007 Dodge Caravan and Grand Caravan Cargo Vans: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION
Designed for commercial use with short- and long-wheelbase versions, Dodge Caravan and Grand Caravan cargo vans are an ideal option for small-business and commercial needs. Providing business customers a spacious yet compact interior, its special commercial suspension allows for carrying heavier cargo without sacrificing ride quality.

Demographics / Target Customer

Small-Business Customer:

  • “Mom-and-pop” businesses
  • 10 vehicles or less in fleet
  • Entrepreneur, independent businessperson with hands-on management style
  • Service and delivery vocations (florist, dry cleaner, package/parcel)

Small-Fleet Customer:

  • 10-49 vehicles in fleet
  • Maintains rigid fleet maintenance and repair schedules
  • May work directly with an original equipment manufacturer’s dealer commercial sales staff or with a large-fleet representative for vehicle purchase
  • Service and delivery vocations (postal service, package/parcel)

MARKET ADVANTAGES

  • Long-wheelbase cargo van modified with exclusive Stow 'N Go body and tubs
  • Optimum balance of utility and visibility for small-business and commercial needs
  • Available with short- and long-wheelbase versions
  • Special commercial suspension tuned to accommodate 5,700 lbs. GVWR
  • Dual sliding doors and rear-quarter window openings offer a variety of glass and panel configurations for ideal balance of utility and visibility



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