Press Kit: 2007 Ram 1500, What's New for '07

2007 Dodge Ram 1500: Design

Auburn Hills, Mich. August 31, 2006 -

DESIGN

“Dodge Ram 1500 communicates strength and power,” said Trevor Creed, Senior Vice President – Design, Chrysler Group. “The Dodge Ram design continues to be a head-turning, unique approach to the full-size pickup truck market.”

Dodge Ram 1500’s fully chromed, ingot-like grille sits over a massive front bumper, creating a bold and protective image. The substantial grille remains a mainstay of the Dodge Ram design signature, with a large crosshair as the focal point featuring the signature ram’s head.

Large, angular headlamp modules utilize halogen bulbs that provide optimal light intensity and beam spectrum. Optional 20-inch chrome wheels further distinguish the Dodge Ram 1500.

Upscale finishes, including Maple Pommele accents on the instrument panel and doors, chromed accents on the control knobs, and French-stitched leather seats, create an appealing atmosphere. Consistent angles and cut lines are evident throughout the interior, delivering a clean and simple form that is functional and methodical in appearance.

Optional bucket seats with available leather trim provide substantial bolstering and generous support while adding a rich appearance to the Dodge Ram 1500’s interior.




Download Video Embed