Press Kit: 2007 Ram 2500/3500, What's New for '07

2007 Dodge Ram 2500/3500: Market Position and Advantages

Auburn Hills, Mich. August 31, 2006 -

MARKET POSITION

The 2007 Dodge Ram Heavy Duty leads the way in the heavy-duty segment with the new 6.7-liter Cummins Turbo Diesel, producing 650 lb.-ft. of torque (881 N•m), and the most powerful standard engine in the segment, the 345-horsepower (257 kW) 5.7-liter HEMI® V-8.
Dodge Ram Heavy Duty pickup trucks offer “big rig” power, styling and capability. With an uncompromising attitude that remains the standard for all other full-size heavy-duty pickups, Dodge Ram Heavy Duty delivers the performance and amenities that customers demand.

DEMOGRAPHICS

  • Gender: 91 percent male
  • Age: 52 (median)
  • Household Income: $68,000
  • Household: 82 percent married

MARKET ADVANTAGES

  • 650 lb.-ft. of best-in-class low-end torque from the all-new 6.7-liter Cummins Turbo Diesel engine
  • Best-in-class acceleration when equipped with the 5.7-liter HEMI V-8 engine
  • Best-in-class interior room with Quad Cab™ models
  • Best-in-class off-road capability with Dodge Ram Power Wagon
  • Superior towing capability of 16,400 pounds
  • Only heavy-duty pickup to offer adjustable pedals
  • Market-exclusive electronic front and rear locking differentials and disconnecting sway bar on Ram Power Wagon
  • Cummins Turbo Diesel has life-to-major overhaul intervals of 350,000 miles, providing more than a 100,000-mile advantage over the competition; oil change intervals of 7,500 miles



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