Download Print Press Kit: 2005 Chrysler 300 Launch Chrysler Brand Reinforces Premium Positioning with Launch of Chrysler 300 Sedan Auburn Hills, Mich. February 29, 2004 - The Chrysler brand is continuing its rapid-fire succession of innovative new product introductions that will solidify its standing as the leader in engineering and value. Hot on the heels of the all-new 2004 Chrysler Pacifica sports tourer and the 2004 Chrysler Crossfire sports coupe, the launch of the all-new 2005 Chrysler 300 underscores the brand’s renewed commitment to quality, performance and value. "The launch of the Chrysler 300 is the return of the great American car," said Jeff Bell, Vice President – Chrysler. "With the Pacifica, Crossfire, and now the Chrysler 300, the Chrysler brand will offer a tremendous choice of high quality, beautifully designed and affordable products." The Chrysler 300’s striking new proportions combine classic American design and power with proven DaimlerChrysler technology. Marking the brand’s return to a rear-drive, V-8 powered automobile for the first time in more than a decade, the Chrysler 300C model pays homage, albeit in a very contemporary way, to the first "letter series" Chrysler 300s, which combined performance and prestige like no other brand at the time. "The Chrysler 300 combines elegance, power and confidence at an exceptional value," added Bell. "The 300 is proof that we will continue to build vehicles that people will aspire to own and be proud to drive." Following earlier introductions such as the innovative Chrysler PT Cruiser, Sebring Convertible and Town & Country minivan, the Chrysler brand continues to post significant gains, both in sales and reputation. Sales have nearly quadrupled since 1991 (from 130,000 to 464,000 in 2003), more than any other American automotive brand.