Download Print 2004 Chrysler Group Sales Press Release Archive Chrysler Group Reports October 2004 U.S. Sales Rise 2 Percent Auburn Hills, Mich. April 11, 2005 - Chrysler Group Reports October 2004 U.S. Sales Rise 2 Percent October 2004 Results Surpass Strong October 2003 October Continues Year-Over-Year Monthly Sales Increases 12 of Past 13 Months Chrysler Brand Sales Increase 38 Percent Chrysler Pacifica Sets New Sales Record; Repositioned 2005 Models Stimulate Sales Minivans Solidify Market Leadership Position with 8 Percent Improvement Jeep® Grand Cherokee Wins 4-Wheel & Off-Road's 4X4 of the Year Competition Building on strong previous-year October sales results, Chrysler Group reported U.S. sales of 170,169 units, a 2 percent improvement over October 2003 sales of 166,262. October's results continue the positive sales performance momentum for the Chrysler Group, representing 12 of the past 13 months Chrysler Group has experienced a monthly year-over-year sales increase. Sales are calculated on a day-rate basis. "We continued to build on a strong October from last year," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "We were led by the strength of the Chrysler brand and strong products like the Chrysler 300, the repositioned Chrysler Pacifica and our minivans. With the election behind us, the economy is poised to move forward. We've got a strong product line and are looking to continue our sales gains into next year." The Chrysler brand posted sales of 48,178 units, an increase of 38 percent over October 2003. The Chrysler 300 fortified its position as the leader in the Luxury Full-Size Car segment by posting sales of 10,735 units. October results for the Chrysler 300 continue the string of strong monthly sales above 10,000 units for six consecutive months. Chrysler Pacifica set a new sales record by posting sales of 10,029 units, an increase of 30 percent over October 2003 results. Chrysler PT Cruiser sales improved 29 percent to 8,425 units, while Chrysler Town & Country posted sales of 10,656 units, improving 8 percent over October 2003 sales of 9,845 units. The Dodge brand, led by strong sales of Durango, Caravan and Magnum, and powered by the volume of the Dodge Ram pickup, posted sales of 90,859 units, breaking even with last year's strong performance of 91,184 units. Dodge Durango sales improved 99 percent to 10,508 units for October 2004. Dodge Caravan, the industry leader in minivan sales, posted sales of 16,536 units, improving 7 percent over October 2003. Dodge Magnum posted sales of 4,749 units. Dodge Ram posted sales of 34,717, a decrease of 16 percent compared to last year's near-record total of 41,162 units. Jeep® brand sales declined 23 percent as current Grand Cherokee inventory is depleted and the award-winning, all-new Jeep Grand Cherokee continues arriving at dealerships. Jeep Wrangler sales declined 16 percent to 5,437 units, and Jeep Liberty posted sales of 11,727, down 21 percent from year ago levels. Peterson's 4-Wheel & Off-Road magazine recently named the Jeep Grand Cherokee as the winner of its coveted 4x4 of the Year award. The 2004 award represents the tenth year a Jeep vehicle has won in the 23 years the award has been given, and the seventh time Jeep Grand Cherokee has won the award. Chrysler Group finished the month with 582,626 units of inventory, or a 92-day supply. DaimlerChrysler Corporation U.S. Sales Summary Thru September 2004 Month Sales DR% Vol% Sales CYTD DR% Vol% Model Curr Yr Pr Yr Adjusted Unad-justed Curr Yr Pr Yr Adjusted Unad-justed Sebring 6,761 7,001 -3% -3% 90,485 83,062 9% 9% Concorde 136 1,593 -91% -91% 4,078 26,150 -84% -84% 300 10,818 1,570 589% 589% 87,831 22,056 297% 298% Prowler 0 0 0% 0% 0 511 -100% -100% Crossfire 1,353 587 130% 130% 12,653 2,758 357% 359% PT Cruiser 8,425 6,511 29% 29% 97,767 90,445 8% 8% Pacifica 10,029 7,703 30% 30% 69,447 41,055 68% 69% Town & Country 10,656 9,845 8% 8% 115,995 121,030 -5% -4% CHRYSLER BRAND 48,178 34,810 38% 38% 478,256 387,067 23% 24% Wrangler 5,437 6,485 -16% -16% 68,899 58,163 18% 18% Liberty 11,727 14,815 -21% -21% 141,321 133,364 6% 6% Grand Cherokee 13,968 18,968 -26% -26% 148,559 163,718 -10% -9% JEEP BRAND 31,132 40,268 -23% -23% 358,779 355,245 1% 1% Neon 7,772 8,921 -13% -13% 98,302 103,132 -5% -5% Stratus 7,941 7,203 10% 10% 83,993 85,993 -3% -2% Intrepid 186 2,315 -92% -92% 7,627 70,872 -89% -89% Viper 120 127 -6% -6% 1,533 1,868 -18% -18% Magnum 4,749 0 0% 0% 27,765 0 0% 0% Dakota 6,884 9,542 -28% -28% 91,900 96,273 -5% -5% Ram P/U 34,717 41,162 -16% -16% 363,646 375,311 -3% -3% Caravan 16,536 15,399 7% 7% 201,911 200,446 0% 1% Durango 10,508 5,271 99% 99% 114,167 90,579 26% 26% Ram Van/Wagon 523 923 -43% -43% 6,617 19,306 -66% -66% Sprinter Van 923 321 188% 188% 7,968 1,327 498% 500% DODGE BRAND 90,859 91,184 0% 0% 1,005,429 1,045,096 -4% -4% TOTAL CHRYSLER GROUP 170,169 166,262 2% 2% 1,842,464 1,787,408 3% 3% TOTAL CG CAR 36,397 29,317 24% 24% 400,702 396,391 1% 1% TOTAL CG TRUCK 133,772 136,945 -2% -2% 1,441,762 1,391,017 3% 4% Selling Days 27 27 257 256 Global Sales Reporting & Analysis November 3, 2004