Press Kit: Jeep Brand Product Information, What's New for '10

Auburn Hills, Mich. August 31, 2009 - Staying true to its strong values and character, the Jeep® brand is purpose-built adventure gear inspiring extraordinary adventures. With 69 years of legendary 4x4 capability, the Jeep brand continues to fulfill promises of adventure, liberation, and independence for those who truly embrace life, whether traveling on- or off-road. The ruggedness and responsiveness of Jeep vehicles provide owners with a sense of security to handle any situation with confidence.

“The Jeep brand’s legendary heritage has made it one of the most recognized brands in the world,” said Michael Manley, President & CEO, Jeep Brand, Chrysler Group LLC. “No other automotive brand today can say that it has consistently provided owners with a sense of freedom and adventure with the right mix of vehicles to safely take them where they want to go, whether it’s closer to nature and the outdoors, or maneuvering through cities and suburbs.”

Debuting in April 2009 at the New York International Auto Show was the all-new 2011 Jeep Grand Cherokee. Nearly 18 years ago, Jeep invented the premium sport-utility vehicle (SUV) segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and hits the sweet spot of real-world capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee. The brand’s newest vehicle will be available in dealer showrooms in the spring of 2010.

Jeep vehicles have always been right-sized, never wasteful and deeply respectful of the environment – traits important to all Jeep owners who share a passion for adventure, fun and freedom in whatever they do. The brand’s legendary Go Anywhere, Do Anything™ heritage is maintained in the widest range of SUVs under one brand.

• Jeep Compass is a compact SUV with a modern, urban design that delivers fun, freedom, utility, excellent fuel economy of 28 miles per gallon (mpg) and Jeep 4x4 capability at a terrific value.
• Jeep Patriot is designed to reach younger buyers wanting the credibility, capability and cachet of the Jeep brand at an affordable price with fuel economy of 28 mpg.
• Jeep Liberty offers legendary Trail Rated® Jeep 4x4 capability combined with a new level of on-road refinement and innovative features.
• Jeep Wrangler, the brand icon, remains true to its heritage as the original, extreme fun and freedom machine.
• Jeep Wrangler Unlimited is the only four-door convertible SUV on the market with room for five adult passengers.
• Jeep Grand Cherokee, the vehicle that revolutionized the SUV market when it was introduced in 1992, continues as the flagship of the brand with its on-road refinement and off-road capability.
• Jeep Commander, with seating for seven, delivers a best-in-class off-road driving experience with superior on-road ride and handling.

Jeep owners are extremely passionate about their vehicles and the Jeep brand. Their connection to both is authentic whether identified by their ownership of multiple vehicles or by their regular attendance at branded events like Jeep Jamborees or by their abundance of Jeep gear from clothing to baby strollers. They all have one common trait: the ability to go anywhere and do anything in their Jeep vehicles. It is not unusual to see Jeep owners sporting a bumper sticker that says, “It’s a Jeep thing … you wouldn’t understand.”

To meet consumer demand around the world, all seven Jeep models are sold outside North America, all of which are available in right-hand-drive and with petrol and diesel powertrain options. Available Jeep vehicles include: the Cherokee (Liberty in the U.S.), Commander, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.