Press Kit: 2006 Dodge Ram 1500, What's New for '06

MARKET POSITION

The new 2006 Dodge Ram makes a powerful statement by combining big HEMI® power with MDS technology, while providing improved ride and comfort. Equipped with the 5.7-liter HEMI V-8 engine, the Dodge Ram 1500 is the most powerful mass production light-duty pickup on the market.

Without compromising its venerable power, the 2006 Dodge Ram 1500’s HEMI V-8 engine features the first-ever fully functioning cylinder deactivation system—Multi-displacement System (MDS)—on a pickup truck. Customers will experience estimated fuel economy gains of up to 20 percent under various driving conditions.

The new 2006 Dodge Ram 1500 again raises the bar to new levels of performance with a new frame and suspension that delivers a smooth, confident, and highly capable driving experience.

Dodge Ram’s distinguished and bold design is expressed in greater magnitude in the new 2006 Dodge Ram 1500. Chrome crosshair grille with surround collar and new distinctive headlamps retain Ram’s robust and chiseled front-end appearance. The interior of the new 2006 Dodge Ram 1500 complements the bold exterior by taking luxury and refinement to new levels in the pickup truck market.

MARKET ADVANTAGES

• The 2006 Dodge Ram 1500 delivers bold styling and the 5.7-liter HEMI V-8 engine, creating the most powerful mass production light-duty pickup on the market. Equipped with the 5.7-liter HEMI V-8 engine, the Dodge Ram 1500’s Gross Combined Weight Rating (GCWR) is an impressive 14,000 lbs., and its Gross Trailer Weight Rating (GTWR) is a whopping 9,200 lbs.

• The 2006 Dodge Ram 1500’s HEMI V-8 engine features the first-ever fully functioning cylinder deactivation system—Multi-displacement System—on a pickup truck

• Both Dodge Ram Quad Cab and regular cab models feature innovative designs that take comfort and convenience to a new level in the full-size pickup segment. Both feature  excellent head, shoulder, leg and hip room

• The Dodge Ram regular cab provides comfort and substantial behind-the-seat storage. The Dodge Ram Quad Cab models boast four standard doors and 60/40 folding rear seats that ensure that both passengers and gear fit in the back at the same time