Special Report: 2013 Chrysler Group LLC U.S. Sales Archive

Chrysler Group LLC Reports October 2013 U.S. Sales Increased 11 Percent; Best October Sales Since 2007

  • 43rd-consecutive month of year-over-year sales gains
  • Chrysler, Jeep®, Dodge and Ram Truck brands each post sales increases in October compared with same month a year ago
  • Six Chrysler Group vehicles each set sales record for month of October
  • Jeep Grand Cherokee, Wrangler, Compass and Patriot each post year-over-year sales gains led by the 68 percent increase in Compass sales
  • Two all-new models – 2014 Jeep Cherokee mid-size SUV and 2014 Ram ProMaster van – arriving at dealerships across the country; first sales recorded in October for both new vehicles
  • Ram Truck, Jeep and Dodge brand vehicles take top honors at the annual Texas Auto Writers Association (TAWA) Texas Truck Rodeo
  • All-new 2014 Fiat 500L and all-new 2014 Jeep Cherokee each earn a Top Safety Pick from Insurance Institute for Highway Safety (IIHS)
Auburn Hills, Mich. November 1, 2013 - Chrysler Group LLC today reported U.S. sales of 140,083 units, an 11 percent increase compared with sales in October 2012 (126,185 units), and the group’s best October sales since 2007.

The Chrysler, Jeep®, Dodge and Ram Truck brands each posted year-over-year sales gains in October compared with the same month a year ago. The Ram Truck brand’s 22 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 43 consecutive months in October. 

“After a choppy start to the beginning of the month, Chrysler Group sales accelerated in the second half of the month with renewed consumer confidence and the launch of our all-new Jeep Cherokee,” said Reid Bigland, Head of U.S. Sales. “Following a meticulous focus on quality, our new Jeep Cherokee began shipping to dealers and quickly selling which helped us to achieve our 43rd-consecutive month of year-over-year sales increases.”
The all-new 2014 Jeep Cherokee and the all-new 2014 Ram ProMaster went on sale in October, expanding the Chrysler Group product lineup. Six Chrysler Group vehicles logged their best October sales ever, including the Jeep Wrangler and Jeep Patriot, and the Dodge Journey crossover, Dodge Dart compact car and the Dodge Challenger. This was the Wrangler’s seventh sales record this year, including an all-time sales record in May. The Ram Cargo Van also logged its best October sales ever.
Chrysler Group finished the month with an 86 days supply of inventory (445,271 units). U.S. industry sales figures for October are projected at an estimated 15.7 million units Seasonally Adjusted Annual Rate (SAAR).

October 2013 U.S. Sales Highlights by Brand

Ram Truck Brand

Ram Truck brand sales were up 22 percent compared with the same month a year ago.  Sales of the Ram pickup truck were up 18 percent, its 42nd-consecutive month of year-over-year sales gains and its best October sales since 2004. The Ram Truck brand recorded its first sales of the all-new 2014 Ram ProMaster van in October.
The Ram Truck brand took home eight awards last month at the annual Texas Auto Writers Association Texas Truck Rodeo, including the Truck Line of Texas. The 2014 Ram 1500 was named Truck of Texas for the second-consecutive year, as well as Full-Size Truck and Luxury Truck of Texas. The 2014 Ram 2500 received the Heavy Duty Truck of Texas award and Best Technology award for its five-link coil rear suspension. The 2014 Ram ProMaster was named the Commercial Vehicle of Texas, while the Ram 1500 and Jeep Grand Cherokee shared the Best Powertrain award for the 3.0L EcoDiesel engine.
Sales of the Ram Cargo Van were up 120 percent, its best October sales ever.
Dodge Brand

Dodge brand sales were up 12 percent in October, the brand’s best October sales since 2005 and its 29th-consecutive month of year-over-year sales gains. The Dodge Dart, Dodge Challenger and Dodge Journey mid-size crossover each recorded their best October sales ever, while sales of the Dodge Charger sport sedan were up 60 percent.
Sales of the Dodge Grand Caravan were up 9 percent, the minivan’s best October sales in seven years. To celebrate 30 years of minivan leadership, the 2014 Dodge Grand Caravan 30th Anniversary Edition, available on both the SE and SXT models, is now on sale featuring unique content, including commemorative badging, special paint and black interior trim.
The Dodge Durango full-size SUV extended to 12-consecutive months its run of year-over-year sales gains with its 59 percent increase. The Durango was named the 2014 Full-Size SUV of Texas during TAWA’s Texas Truck Rodeo in October.
Jeep® Brand

Jeep brand sales were up 7 percent in October as all Jeep brand vehicles, excluding the all-new 2014 Jeep Cherokee, posted year-over-year sales gains. The Jeep Compass, with its 68 percent sales gain, recorded the largest percentage increase of any Jeep brand model in October. The Jeep Wrangler and Jeep Patriot each set a sales record for the month of October. The Wrangler has set a sales record in seven months this year, including an all-time record in May. Sales of the Jeep Grand Cherokee, the SUV of Texas for the fourth-consecutive year, were up 20 percent in October, its best October sales since 2005. The flagship Grand Cherokee also won Mid-Size SUV and Luxury Mid-Size SUV of Texas during last month’s Texas Truck Rodeo. The Wrangler took home the award for Off-Road Utility Vehicle of Texas.
The all-new Jeep Cherokee mid-size SUV went on sale in October in dealerships across the country, recording sales of 579 units in its partial month of sales. The Cherokee has already won an award in its first head-to-head vehicle competition – Compact SUV of Texas – in TAWA’s Texas Truck Rodeo. In addition, the Cherokee earned a Top Safety Pick from the Insurance Institute for Highway Safety in October.
The Cherokee completely redefines the mid-size SUV segment, delivering legendary Jeep 4x4 capability, a segment-first nine-speed automatic transmission, fuel economy improvements of more than 45 percent (versus the former Jeep Liberty model), superior on-road ride and handling, a cutting-edge, revolutionary design, world-class craftsmanship, class-exclusive technology and more than 70 advanced safety and security features.
Chrysler Brand

Chrysler brand sales were up 6 percent, the brand’s best October sales performance since 2007. Sales of the award-winning Chrysler Town & Country were up 28 percent, the minivan’s best October sales in six years. As the creator of the minivan segment, Chrysler Group is celebrating 30 years of the minivan this fall. Now on sale, the 2014 Chrysler Town & Country 30th Anniversary Edition is based on the Touring L model and features unique exterior and interior content. Town & Country sales are up 6 percent through October this year compared with the same period in 2012.
FIAT Brand

FIAT brand sales were down slightly in October compared with the same month a year ago. The Fiat 500e all-electric model, available in the state of California, logged its best sales month so far this year. Sales of the all-new 2014 Fiat 500L were up 26 percent in October versus the previous month. October was the 500L’s best sales month since launch in June. The 500L was named a 2013 Top Safety Pick in October by the Insurance Institute for Highway Safety. The 500L recorded the highest-possible rating in each of four IIHS tests to determine the Top Safety Pick. The innovative, four-door B-segment hatchback was one of two Chrysler Group vehicles to earn the designation during the latest round of IIHS evaluations. Top Safety Pick testing simulates a side impact, front moderate-overlap impact, roof-crush consistent with a rollover, and a rear collision capable of inducing whiplash.
Chrysler Group LLC U.S. Sales Summary Thru October 2013
        Month Sales Vol %       Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
500 2,378 3,720 -36% 31,372 36,462 -14%
500L 1,296 0 NEW 5,044 0 NEW
FIAT BRAND 3,674 3,720 -1% 36,416 36,462 0%
200 8,348 8,758 -5% 111,207 109,025 2%
300 4,542 5,183 -12% 48,728 58,813 -17%
Town & Country 10,562 8,281 28% 101,263 95,850 6%
CHRYSLER BRAND 23,452 22,222 6% 261,198 263,688 -1%
Compass 4,176 2,486 68% 45,912 34,389 34%
Patriot 5,581 4,209 33% 64,491 53,270 21%
Wrangler 11,780 11,310 4% 131,721 119,787 10%
Liberty 0 4,099 -100% 6,101 67,773 -91%
Grand Cherokee 14,263 11,919 20% 142,960 123,994 15%
Cherokee 579 0 NEW 579 0 NEW
JEEP BRAND 36,379 34,023 7% 391,764 399,213 -2%
Caliber 0 92 -100% 45 10,113 -100%
Dart 5,617 5,455 3% 71,453 14,710 386%
Avenger 5,406 7,637 -29% 84,005 82,375 2%
Charger 7,864 4,924 60% 81,206 68,409 19%
Challenger 3,256 2,686 21% 45,833 36,309 26%
Viper 69 0 NEW 495 20 NEW
Journey 6,373 5,955 7% 71,162 65,306 9%
Caravan 11,609 10,603 9% 103,179 118,730 -13%
Nitro 0 29   0 3,269  
Durango 5,120 3,230 59% 49,770 33,282 50%
DODGE  BRAND 45,314 40,611 12% 507,148 432,523 17%
Dakota 0 2   0 490  
Ram P/U 29,846 25,222 18% 292,633 238,815 23%
Cargo Van 848 385 120% 7,357 5,664 30%
ProMaster Van 570 0 NEW 570 0 NEW
RAM BRAND 31,264 25,609 22% 300,560 244,969 23%
TOTAL CHRYSLER GROUP LLC 140,083 126,185 11% 1,497,086 1,376,855 9%
          TOTAL CAR 38,776 38,455 1% 479,388 416,236 15%
          TOTAL TRUCK 101,307 87,730 15% 1,017,698 960,619 6%