October 11, 2013 , Auburn Hills, Mich. - The Chrysler brand launched a new television commercial, titled “Road to Greatness,” which will air during Major League Baseball’s upcoming American and National League Championship Series, as well as the World Series. The spot features Miguel Cabrera, MLB’s first Triple Crown winner in over 40 years and the reigning American League Most Valuable Player. 
 
“In the new advertising, Cabrera reminds viewers that even if you’re heralded as the best pure hitter of your generation, you can never be complacent in your pursuit of perfection,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
 
The commercial illustrates the journey youth baseball players must take if they aspire to greatness on the field, by paralleling Cabrera’s hard work and dedication as he hones his craft. #NoShortcuts
 
This spot is a continuation of the narrative around Detroit and its hometown heroes, who have always been a catalyst for change and had a profound impact on American culture.  The same can be said for the Chrysler brand's approach in striving to build the world's greatest cars, and taking pride in being “Imported From Detroit.” 
 
“Road to Greatness” was created in partnership by full-service advertising agency, Doner.
 
 
Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the company was founded in 1925. The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented, with an unprecedented level of functionality, versatility, technology and bold styling and the most advanced available all-wheel-drive system in its class. The available innovative hybrid powertrain takes this revolutionary vehicle a step further. It’s the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. Chrysler Voyager offers fleet owners a budget-friendly minivan that also provides a well-equipped, exceptional driving experience. The Chrysler 300 lineup delivers on the brand’s promise of iconic and elegant design executed with world-class performance, efficiency and quality – all at an attainable value. Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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