Ram Truck Off-road Experience Gets Down at Detroit’s 32nd Annual Downtown Hoedown

May 29, 2014 , Detroit, Mich -  One of the best viewing areas at Detroit’s largest country music festival, the Downtown Hoedown, will be reserved for those who first experience the power, capabilities and performance of the award-winning Ram trucks at the Ram Off-road Experience.
 
Trucks will be available for test drives during all three days of the festival, May 30-June 1, making Ram’s off-road test track one of the many attractions for concert goers at the 32nd WYCD Downtown Hoedown. 
 
The Downtown Hoedown is a three-day festival of country music on the grounds of Comerica Park, featuring entertainment by more than 40 artists on three stages, including headliners Dierks Bentley, Love and Theft, Tyler Farr and The Band Perry.
 
“We are proud to showcase the most innovative lineup of full-size pickup trucks, including the new Ram 1500 EcoDiesel, at the 2014 Downtown Hoedown,” said Mike Dragojevic, Director of the Great Lakes Business Center - Chrysler Group LLC. “Ram trucks and country music have always gone hand in hand. Bringing them together in our hometown is a recipe for a great time.”

Participants in the Ram Off-road Experience will be given rides in Ram 1500 and 3500 vehicles with a trained performance driver through an obstacle course that demonstrates the truck’s capabilities. Obstacles include a 30-degree wedge to demonstrate traction; rocks and logs to demonstrate articulation and stability; bumps to demonstrate suspension; and a Ram Mountain to demonstrate the ground clearance, approach and departure angles.

There is no additional fee for Hoedown attendees to participate in the experience. Participants will receive a Ram T-shirt upon completion of a ride. The shirt will give them exclusive access to one of the Hoedown’s best viewing areas.

The Ram Off-road Experience can be found on the Comerica Park grounds and will be open during the following dates and times: 
 
Friday, May 30, 5 p.m. - sundown
Saturday, May 31, 2 p.m. - sundown
Sunday, June 1, 2 p.m. - sundown
  
For more information about the Downtown Hoedown, visit http://wycd.cbslocal.com/2014-wycd-downtown-hoedown-lineup/
 
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:
  • Best-in-class standard horsepower 
  • Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen
  • Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension
  • Best-in-class available rear leg room
  • The most cargo space available in any traditional full size cargo van
  • Most capable full-size off-road pickup – Ram Power Wagon
  • Most awarded light-duty truck in America
  • Highest owner loyalty of any half-ton pickup
The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks 
Instagram: www.instagram.com/ramtrucks 
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

Contact Information

Kelley Enright
Stellantis
Office: (708) 205-7276
Tracie Bock
Experience Six
Office: (248) 842-8142
tbock@experiencesix.com
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