August 6, 2015 , Auburn Hills, Mich. - Dodge rocks the Woodward Avenue Dream Cruise again in 2015 with four days of family-friendly activities for performance car enthusiasts.
“The Woodward Dream Cruise is a celebration of performance car culture, and Dodge is proud to be at the heart of a gathering of like-minded people who have a passion for cars and a passion for performance,” said Tim Kuniskis – President and CEO Dodge Brand, FCA US. “This is the second year in a row Dodge is pulling out all the stops for the Cruise, and if you thought last year was big, this year is going to be absolutely a ‘can’t miss’ event.”
ROADKILL Nights “Powered by Dodge” kicks off the activities at the Pontiac Silverdome on Wed., Aug. 12, starting at 4 p.m. ROADKILL Nights is a free, pop-up car festival featuring flashlight drag races and a Show and Shine vehicle display.
  • Racing enthusiasts will have the opportunity to grab their helmet and race one another in their own cars in a grudge-style drag race along a custom-built 1/8-mile track. Drag races are open to the public, first come, first served, and racers must pre-register. ROADKILL will run as many races as possible between 5 and 9 p.m. No limit to the number of runs or number of cars; the only limit is time
  • More than 150 car enthusiasts can show off their own vehicles in the Show and Shine vehicle display area. Show space is limited to the first 150 vehicle owners who register with ROADKILL Nights at Fifty spaces are reserved for Dodge models only
  • The feature drag race at ROADKILL Nights will be a grudge match between Richard Rawlings of Gas Monkey Garage and David Freiberger of ROADKILL
    • Rawlings will be racing his custom-built 1967 Dodge Dart that’s powered by a 707-horsepower Dodge Hellcat powertrain
    • Freiberger will be racing “General Mayhem,” a ROADKILL-built 1968 Dodge Charger powered by a Dodge Hellcat powertrain
  • TEN: The Enthusiast Network will give away a Hellcat engine. All Dodge owners who drag race their Dodge at ROADKILL Nights on Aug. 12, 2015, are eligible to win. The 6.2-liter supercharged HEMI Hellcat engine produces an unprecedented 707 horsepower and 650 lb.-ft. of torque, making it Dodge’s most powerful V-8 ever
  • The grudge-style drag race and cruise-in festival also includes Dodge Thrill Rides with a pro-driver on a closed course, live music, food trucks, free T-shirts and a vendor area
Dodge Rock City moves to the southwest corner of 13 Mile and Woodward Ave. in Royal Oak, Mich., on Thurs., Aug. 13 when some 120 members of the Motor City Viper Club take over the Dodge space from 6-9 p.m.  Approximately 50 Dodge Vipers are expected to slither down Woodward Avenue to the car show.
Fri., Aug. 14 is Dodge Owners night with more than 100 Dodge Chargers, Challenger and LX body owners and Scat Pack Forum members displaying their rides from 6-9 p.m. at the Dodge display at the southwest corner of 13 Mile Road and Woodward Avenue.
Sat., Aug. 15 sees Dodge rock the Woodward Dream Cruise with a full day of activities for the whole family from 9 a.m. until 9 p.m.
This year, Dodge Rock City at 13 Mile and Woodward includes:
  • Check out the new Dodge and SRT performance vehicles, including the new 2016 Dodge Viper ACR, the fastest street-legal Viper track car ever, as well as the 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles -- the fastest and most powerful sedan and muscle cars ever. In addition, select vehicles from the Dodge lineup will be on display, including the new Charger and Challenger Scat Packs, Dart GT, Durango and Journey Crossroad
  • Take a ride in a Dodge Challenger and Charger Hellcat and Dodge Viper in the Drag-n-Drift thrill rides with a professional driver on a closed course
  • Get behind the wheel of the Dodge Challenger simulator where you can test your track time and try to beat other competitors
  • Live band Rockstar performs three sets at 11 a.m., 1 p.m. and 3 p.m.
  • Play games and win free stuff, including exclusive Woodward Dream Cruise Special-edition Dodge SRT Hellcat and Viper T-shirts or get a temporary airbrushed tattoo
  • Pick up some Dodge- and SRT-branded merchandise
  • Special appearances by WRIF on-air personalities Friday and Saturday, including the WRIF Rock Girl. WRIF is handing out WRIF swag and chatting about Dodge Rock City all day Saturday
  • Get some relief from the heat at the Dodge “Cool Zone” misting station
  • David Freiburger and Mike Finnegan, hosts of ROADKILL, will be at the Dodge display Friday night and throughout the day Saturday, as well as cruising Woodward
  • ROADKILL hosts will recreate the Dodge Viper/Challenger/Charger Tug of War three times at 11:45 a.m., 1:45 p.m. and 3:45 p.m.
All events are free, but pre-registration is required for ROADKILL Nights drag race and car show on Aug. 12. To register, enthusiasts can visit  to reserve free tickets. 
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America’s fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit

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