Hugely Successful ‘Roadkill Nights Powered by Dodge’ Attracts More Than 10,000 Performance Enthusiasts; Event to Return in 2016

August 13, 2015 , Auburn Hills, Mich. -  Dodge kicked off the 2015 Woodward Dream Cruise festivities with a huge blast, a string of burnouts and screaming fast 1/8-mile drag strip times at the Pontiac Silverdome on Wed., Aug. 12, when the first ever Roadkill Nights Powered by Dodge rolled in.

More than 10,000 performance enthusiasts flooded the gates for the free pop-up car festival featuring flashlight drag races and a Show and Shine vehicle display. More than 200 classic and modern muscle cars drag raced on a custom 1/8-mile custom drag strip.

Brandon Phillips of Sterling Heights, Mich., won the ultimate prize, a new 6.2-liter supercharged HEMI® Hellcat V-8 that produces an unprecedented 707 horsepower, when his 1969 Dodge Super Bee cruised to a winning finish in an old school grudge-style drag race. Dodge fans also lined up to take thrill rides in Dodge Vipers and Charger and Challenger SRT Hellcats. Hellcat winner video: https://youtu.be/C9AHHRw-YPg
 
The feature race of the night pitted Richard Rawlings’ Gas Monkey Garage custom 1967 Dodge Dart powered by the 707-horsepower Dodge SRT Hellcat powertrain against Roadkill's “General Mayhem” 1968 Dodge Charger, also upfitted with the 707-horsepower Dodge SRT Hellcat powertrain. Gas Monkey’s Dart took the title and earned ultimate bragging rights with the fastest 1/8-mile time of 5.81 seconds (corrected for the quarter-mile to 9.05 seconds). Gas Monkey vs. Roadkill grudge match video: https://www.youtube.com/watch?v=tXHx_OKDjoo
 
“The ‘Roadkill Nights powered by Dodge’ came together very organically and in a very short amount of time. Not knowing what to expect, we planned for this to be a one-time-only event, but after experiencing the incredible performance enthusiast turnout, and after hundreds of requests to do it again, we’ve committed to teaming back up with Roadkill to do it again next year,” said Tim Kuniskis, President and CEO, Dodge and SRT Brands, FCA US. “We don’t know when or where, but trust us, it will be even bigger and better.”

Dodge events continue throughout the Dream Cruise weekend. Dodge Rock City starts the party August 13 with Viper Owners' Night from 6-9 p.m. Dodge Night is Friday night, August 14, when Dodge Charger and Challenger owners and Scat Pack Forum members gather for a car show and get-together from 6-9 p.m.

Saturday, August 15, during the Woodward Dream Cruise, Dodge will have thrill rides in Dodge Vipers, Dodge Challenger SRT and Dodge Charger SRT Hellcats, appearances from the Dodge Brothers and the hosts of Roadkill, special appearances from WRIF on-air personalities, a live rock band, games and giveaways, including Woodward Dream Cruise exclusive Dodge T-shirts and stickers.
 
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features:

• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
• the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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