June 17, 2016 , Auburn Hills, Mich. - Dodge and M1 Concourse announced today a Dodge sponsorship of the new development, located in Pontiac, Mich., which includes the Viper ACR being named the “Official Pace Car” of M1 Concourse.
 
The innovative new car enthusiast site is destined to be a central gathering place for the Metro Detroit car scene.
 
“M1 is a community for car enthusiasts,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “As enthusiasts ourselves, Dodge feels this is the perfect place to give passionate car buffs a chance to drive our ultimate performance vehicles – the Dodge Viper and the 707-horsepower Dodge Challenger and Chargers. And it makes perfect sense for the ultimate street-legal track car – the Dodge Viper ACR – to be M1’s Official Pace Car."
 
In addition to the Dodge Viper ACR serving as the “Official Pace Car” of M1 Concourse, Dodge will have a significant presence throughout the property, which includes a four-acre outdoor event venue with a 2.5-acre skid pad and the 1.5-mile state-of-the-art Champion Motor Speedway.
 
Dodge is providing two Viper ACRs that will be utilized at all track events, including driving schools and M1 Motorsports Club events. Dodge is also contributing Dodge Viper GTS, and Dodge Charger SRT Hellcat and Challenger SRT Hellcat vehicles to the M1 Performance Fleet. 
 
M1 Performance Fleet vehicles will be accessible to members of the M1 Motorsports Club and will be utilized in a variety of driving schools open to the public, as well as prominently exhibited at the many planned events. The first official M1 track event is scheduled for June 25.
 
“We are thrilled to have Dodge as our first official fleet partner at M1 Concourse. The vehicles Dodge is providing reflect the essence of the Detroit car culture and our club members and visitors will experience them in the perfect environment, where their full capabilities can be safely enjoyed,” said Brad Oleshansky, Founder and CEO of M1 Concourse.

About M1 Concourse
M1 Concourse will be both a private club and public destination designed to leverage the passion of the largest concentration of car enthusiasts in the world. The community of private garages will accommodate more than 1,000 classic cars set along a 1.5-mile performance track. A large portion of the project is open to the public, where people can enjoy restaurants, a walkable village of auto-focused businesses and year-round programming, including car shows, concerts, product demonstrations and more. The idea for M1 Concourse grew directly and organically from the needs of the local auto enthusiast community. Complete details can be found at www.m1concourse.com.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the all-new 2023 Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). 

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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