Dodge Signs on as Exclusive Automotive Sponsor of Mecum Auctions

August 31, 2016 , Auburn Hills, Mich. -  Dodge, America’s mainstream performance brand, and Mecum Auctions announced today that Dodge will be the exclusive automotive sponsor of Mecum Auctions, the world’s largest collector car auction company.

As part of the sponsorship, Dodge branding and vehicles will be featured at Mecum Auction events and some events will include thrill rides in the 707-horsepower Dodge Challenger SRT Hellcat and Charger SRT Hellcat, the fastest, most powerful muscle cars ever, and in the legendary Dodge Viper. In addition, Dodge branding and advertising will run in Mecum Auction properties, including television, print publications, mecum.com website and Mecum Auction catalogs.

“As exclusive automotive sponsor of Mecum Auctions, Dodge has an opportunity to reach a large number of car enthusiasts who share the brand’s passion for performance, muscle cars and heritage,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Whether it’s the Dodge Charger and Challenger cars of the '60s and '70s popular at today’s auctions, or the special-edition modern Mopar muscle cars available from Dodge and SRT today that are sure to be sought-after collectibles of the future, Dodge and Mecum take great pride in joining together to keep the muscle car legacy alive.” 

Through this new sponsorship, Mecum will feature a series of educational and engaging executions for event attendees and viewers at home, kicking off at Mecum Louisville 2016 on September 8-10 at the Kentucky Exposition Center in Louisville, Kentucky. Auction attendees will have the opportunity to experience Dodge performance and power firsthand with thrill rides in Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Dodge Viper vehicles.

“Mecum has long been recognized for being the auction of choice for selling premium American muscle cars, with those boasting the Dodge brand from the late ‘60s and early ‘70s continuing to command top sales,” said Dana Mecum, President and Founder of Mecum Auctions. “As we have watched Dodge pave the way once again by launching the muscle car back into the American spotlight, this sponsor partnership seems only natural by bringing the leaders of classic and modern muscle together.”

Spurred on by a number of factors, the E-body models built by Dodge during the final two years of the 426 HEMI® engine’s availability in street-production models have proven time and again to be the blue chips of collector investment. Repeatedly reaching into the value territory that has been previously reserved for the legendary prewar classics and the most exclusive European-built sports cars, the E-body ‘owner’s club’ is very small and exclusive and has led the way in muscle car values and helped drive significant growth for Mecum Auctions.

A 1970 Dodge HEMI® Challenger R/T Convertible sold for $1,650,000 at Mecum Kissimmee 2016.

“There is no question that Dodge muscle remains hot and continues to set records, making now a great time for the brand and Mecum Auctions to announce this landmark sponsorship,” Mecum added.
      
About Mecum Auctions
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 29 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.
 
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America’s performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA