New Ram 1500 Rebel “Black” Shown for the First Time at 2017 North American International Auto Show

  • Ram 1500 Rebel Black special edition builds on brands off-road pickup leadership
  • Available in all Rebel colors, the Black package is the first time the popular off-road truck has offered Black wheels, brush guard and all-black Katzkin interior
  • Pricing for Ram 1500 Rebel with Black package starts at $45,590
January 4, 2017 , Auburn Hills, Mich. -  At the 2017 North American International Auto Show, Ram Truck will introduce a special edition of the popular Ram 1500 Rebel — the Rebel Black.
 
The Ram Rebel Black special edition traces its origin to one of the truck brand’s fastest-selling off-road powerhouses, adapting dark features as a design component. The package is offered with all available Rebel colors, adding black wheels, brush guard and theme-matched all-black interior.
 
“Adding the Rebel Black package to an already aggressive off-road truck will continue feeding the momentum Rebel is creating for the Ram Truck brand,” said Mike Manley, Head of Jeep Brand and Ram Brand, FCA - Global. “The Ram Rebel is unique in the full-size truck segment with 33-inch off-road tires, air suspension and custom interior details.”
 
The Rebel Black interior features black anodized bezels on the doors, center console, instrument panel and gauge cluster trim rings. All-black heated seats with black “Rebel” embroidery stay to the theme, highlighted by Light Slate Gray accent stitching, which traces the instrument panel, center console lid, doors and seats. Deep rubber floor mats capture snow and mud. Additional luxury can be had with optional Black leather Katzkin seats.
 
The Ram 1500 Rebel Black special edition is available in crew cab with either the legendary 5.7-liter HEMI® V-8 or 3.6-liter Pentastar V-6 at a starting MSRP of $45,590 plus $1,320 destination. Rebel Black will start arriving in dealerships in March 2017.
 
About Ram 1500 Rebel
The Ram 1500 Rebel brings an aggressive, one-of-a-kind, off-road design to the full-size truck segment, offering customers a custom truck with capability.
 
Equipped with factory lift, 33-inch all-terrain tires, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering. Ram 1500 Rebel also takes advantage of exclusive air suspension in order to offer increased ride height.
 
New front grille design and “RAM” branding offer a new styling signature for Ram Truck. Rebel is also distinguished by unique interior colors and materials, including Radar Red and Black seats with tire tread-matching patterns.
 
The Ram 1500 Rebel is available in three short wheelbase Crew Cab configurations with a standard 4x4/3.6-liter Pentastar V-6/TorqueFlite 8 combination, delivering 305 horsepower and 269 lb.-ft. of torque; a 4x2 5.7-liter HEMI V-8 with variable valve timing, fuel-saver technology and 395 horsepower/410 lb.-ft. of torque mated to a TorqueFlite eight-speed transmission 4x2; or HEMI-powered 4x4. 
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
  • Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
  • Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
  • Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
  • Ram 1500 RHO: Best off-road performance per dollar
  • Ram ProMaster: The most cargo space available in any traditional full size cargo van
  • Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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Media website: http://media.stellantisnorthamerica.com
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Twitter: @RamTrucks, @StellantisNA
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Contact Information

Nick Cappa
Office: (248) 512-4266
Cell: (248) 202-8039
David Elshoff
Office: (248) 512-2690
Cell: (248) 797-2300
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