Ram Commercial Introduces New Programs to Improve Upfitted Truck-to-customer Efficiency

March 14, 2017 , Auburn Hills, Mich. -  Ram Commercial today announced two new programs to assist commercial upfitters, dealers and customers in viewing, certifying and installing a wide array of truck-mounted products. Ram Augmented Reality Upfit Configurator and Q Pro, combined with the industry’s greatest ease of adaptation, give Ram Commercial an upper hand on the competition.

“The commercial truck segments rely heavily on customer options, reliability and ease of conversion and no one does it better than Ram,” said Mike Manley, Head of Ram Brand, FCA - Global. “As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”

Introduced late last year, the Ram Augmented Reality Upfit Configurator is a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of solutions to customers. Prospective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation. Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City and the entire Ram Chassis Cab line (3500, 4500 and 5500).

Ram Commercial has officially launched Q Pro, a new qualification process for upfitters to certify their product with Ram Engineering. Q Pro allocates Ram Engineering resources to survey, make recommendations and certify upfitter products. Once certified, the upfitter can use Ram’s Q Pro co-brand to help market their product, and customers can rest assured their new truck and upfit meet the highest standards, including:

• Quality, reliability and durability
• Regulatory compliance
• Standardized process controls
• Warranty and continuous improvement

The commercial vehicle market is competitive and the Ram Chassis Cab truck line is designed and engineered with the upfitter in mind. The Ram 3500, 4500 and 5500 are the easiest Chassis Cab trucks in the market to upfit, period.

The following features outline Ram Commercial’s claims:

Ram Chassis Cab 3500, 4500 and 5500

• Industry standard Cab-axle (CA) lengths and frame width
• No DEF tank relocation required
• Flat frame rails
• Vehicle system interface module (VSIM) to communicate with aftermarket modules
• Left- or right-side power takeoff (PTO) capability
• Largest-in-class brakes
• Electronic stability control (ESC) on all models
• Best-in-class fuel tank capacity of 74 gallons

Ram ProMaster vans

• Vertical interior walls
• Lowest load floor
• Predrilled holes for ease of upfit
• Best-in-class standard V-6 horsepower
• Best-in-class turning diameter
• Best in class standard interior cargo height

Ram Commercial lineup
With growing sales, the Ram Truck brand continues to win new customers. The brand has emerged as a leader by investing in new products, infusing them with durable powertrains, robust chassis, new technology and features that further enhance their capabilities while delivering low total cost of ownership. Commercial truck and van customers have a demanding range of needs and require their vehicles to work. The Ram 1500, 2500 and 3500 pickups; 3500, 4500 and 5500 Chassis Cabs; Ram C/V and Ram ProMaster vans are designed to deliver a total package.
 
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles; the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups are considerably improved for 2025 and offer new products in the fastest growing segment within the pickup space—Sport Trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram is launching the new 2025 Chassis Cab line with improvements to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
• Ram 1500 RHO: Best off-road performance per dollar
• Ram ProMaster: The most cargo space available in any traditional full size cargo van
• Ram Power Wagon: Most off-road capable full-size pickup

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
 
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