Dodge Announces Pricing for 2018 Dodge Challenger SRT Demon — Owners Can Unleash Full Power for $1

May 23, 2017 , Auburn Hills, Mich. -  The 2018 Dodge Challenger SRT Demon, the most powerful muscle car ever with 808 horsepower, starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination). Challenger SRT Demon owners who want to unleash its full potential at the drag strip – and its full 840 horsepower and 770 lb.-ft. of torque – can do so for $1 (MSRP).
 
“Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it's a lot of money and a significant up-charge over a Challenger Hellcat,” said Tim Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA North America. “We worked very hard to build as much value into the Challenger SRT Demon as possible – features, performance and exclusivity that simply can't be duplicated with a goal of maintaining, and possibly even growing, as much future value as possible.”
                                      
The limited-production Dodge Challenger SRT Demon is the first-ever production car to do a front-wheel lift, as certified by Guinness World Records, and it’s the world’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds at 140 miles per hour (mph), as certified by National Hot Rod Association (NHRA). It also registers the highest g-force (1.8 g) ever recorded at launch in a production car.

While the 2018 Dodge Challenger SRT Demon remains a livable street car, every component was scrutinized and optimized for weight, capability and durability on the strip. The 2018 Dodge Challenger SRT Demon includes key standard features unique to Dodge’s ultimate performance halo, including:

• Supercharged 6.2-liter HEMI® Demon V-8 with 808 horsepower and 717 lb.-ft. of torque
• TorqueFlite 8HP90 eight-speed automatic transmission with factory-production car exclusive TransBrake
• Standard with one seat, a premium cloth-covered driver seat
• Standard cloth seat includes Ballistic II inserts with silver embroidered Demon head logo
• Standard line lock engages the front brakes to hold the Challenger SRT Demon stationary but leaves the rear wheels free for a burnout to heat up and clean the rear tires
• Brembo lightweight high-performance brake system with two-piece rotors
• 3.09 rear axle ratio for improved off-the-line acceleration
• After-Run Cooler, a factory-production car first, helps the Challenger SRT Demon get ready for the next run as quickly as possible by running the cooling fan and the low-temperature circuit coolant pump after engine shutdown
• First-ever factory-production car with innovative SRT Power Chiller™ liquid-to-air intercooler chiller system
• Air-Grabber™ induction system includes the largest functional hood scoop (45.2 square inches) of any production car
• Torque Reserve delivers increased levels of power and torque at launch
• A flat-bottom SRT Performance steering wheel wrapped in Alcantara with paddle shifters
• Demon head logo fender badges
• Two-speaker audio system
• SRT Demon-tuned three-mode Adaptive Damping Suspension (ADS)
• 315/40R18 street-legal drag radial tires specifically designed and developed exclusively for the Challenger SRT Demon, with a new compound and specific tire sidewall construction
• 18 in. x 11 in. lightweight aluminum wheels
• Remote start
• Manual tilt/telescoping column
• Serialized dash plaque
• Dark Brushed II interior accents

 
For owners who want to make their Challenger SRT Demon even more capable on the strip or more comfortable for the street, available options include (all options are set at U.S. MSRP):

• Demon Crate ($1): Exclusive Demon Crate offers components that unleash the car’s 840 horsepower, 770 lb.-ft. of torque and full potential at the drag strip and is personalized with the buyer’s name, VIN and serial number. The Demon Crate and the performance parts it holds are valued at $6,140, but Challenger SRT Demon owners can buy the entire package for $1. Contents of the Demon Crate include:
  • Direct Connection Performance Parts:
    • Two narrow, front-runner drag wheels
    • Performance powertrain control module with high-octane engine calibration
    • Replacement instrument panel switch module with high-octane button
    • Personalized ID badge
    • Conical performance air filter
    • Two valve stems
    • Passenger mirror block-off plate
  • Demon-branded track tools:
    • Hydraulic floor jack with carrying bag
    • Cordless impact wrench with charger
    • Torque wrench with extension and socket
    • Tire pressure gauge
    • Fender cover
    • Tool bag
  • Foam case that fits into the Challenger SRT Demon trunk and securely holds the front runner wheels and track tools
• Cloth rear seat ($1)
• Leather rear seat ($1)
• Front passenger cloth seat ($1)
• Demon trunk carpet kit ($1)
• Red seat belts ($195)
• Leather Front Seat Group includes Laguna leather and Alcantara suede covered seats with embossed Demon head logo, front passenger seat, heated and ventilated leather front seats with heated steering wheel, premium floor mats, power tilt/telescoping column and bright pedals ($1,595)
• Demonic Red Laguna leather ($295) - only available with Billet Silver, Destroyer Grey, Granite Crystal, Pitch Black and White Knuckle exterior colors  
• Comfort Audio Group, Cloth Seats, includes front passenger cloth seat, 18-speaker Harman Kardon Audio, including two subwoofers and 900W amplifier, premium floor mats and bright pedals ($995)
• Painted Black Satin Hood ($1,995)
• Comfort Group, Leather Seats, includes Laguna leather and Alcantara suede covered seats with embossed Demon head logo, front passenger seat, heated and ventilated leather front seats with heated steering wheel, premium floor mats, power tilt/telescoping column, bright pedals, 18-speaker Harman Kardon Audio, including two subwoofers and 900W amplifier ($2,495)
• Painted Black Satin Graphics Package, available with all 15 exterior colors, includes satin black painted hood, roof and decklid ($3,495)
• For buyers who must have a sunroof – Power sunroof ($4,995)

The 2018 Dodge Challenger SRT Demon will be available 15 exterior colors: B5 Blue (late availability), Billet Silver, Destroyer Grey, F8 Green (late availability), Go Mango, Granite Crystal, Indigo Blue (late availability), Maximum Steel, Octane Red, Pitch Black, Plum Crazy (late availability), Redline, TorRed, White Knuckle and Yellow Jacket.
  
Production of the limited-edition single model year 2018 Dodge Challenger SRT Demon begins later this summer at the Brampton (Ont.) Assembly plant, with 3,000 vehicles for the United States and 300 vehicles for Canada. Deliveries to Dodge//SRT dealers will begin this fall.
 
The Challenger SRT Demon is covered by FCA US LLC’s factory warranty, including three-year/36,000-mile limited vehicle warranty and five-year/60,000-mile limited powertrain coverage.

Owner’s Track Tech Manual
Adding to its exclusivity and collectability, each 2018 Dodge Challenger SRT Demon buyer will receive a unique, customized, leather-bound owner’s Track Tech Manual. The custom information package includes a copy of the vehicle build sheet. In addition to standard vehicle information, it also covers all the vehicles’ performance enhancements, includes detailed information about the Challenger SRT Demon’s drag-strip optimized performance technologies and pages for logging track runs.
 
Official Driving School of Dodge//SRT
All customers who buy new 2018 Dodge Challenger SRT Demon receive one full-day session at Bob Bondurant School of High-performance Driving. The Bob Bondurant School of High-performance Driving in Chandler, Arizona, is the Official High-performance Driving School of Dodge//SRT. All customers who buy a new model SRT will receive one full-day session with professional instruction and time on the track as part of the Dodge//SRT Package. For more information, visit www.driveSRT.com.
 
Dodge Names Hagerty Demon’s Official Insurance Provider
Dodge has named Hagerty as its official insurance provider of the Dodge Challenger SRT Demon – Hagerty is a company for people who love cars and already protect many of the rarest high-performance cars in the world.
 
Dodge//SRT
For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America’s performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger.

The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine.

Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever, and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge//SRT and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA