Jeep® History

In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle, including the following:
  • 600-lb. load capacity
  • Wheelbase less than 75 inches
  • Height less than 36 inches
  • Smooth-running engine from 3 to 50 miles per hour
  • Rectangular-shaped body
  • Four-wheel drive with two-speed transfer case
  • Fold-down windshield
  • Three bucket seats
  • Blackout and driving lights
  • Gross vehicle weight below 1,300 lbs.
At first, Willys-Overland and American Bantam Car Manufacturing Company were the only two companies answering the call. Soon, however, Ford Motor Company entered the picture, and competition began among the three over which company would receive the lucrative government contract. Each company produced prototypes for testing in record time. Bantam's chief engineer, along with a team of Bantam executives, worked out a design, and the company built its field car within 49 days.

Willys-Overland Vice President of Engineering Delmar G. Roos designed the Willys Quad. Ford developed its Model GP (General Purpose), known as the Pygmy, which was powered by an adapted Ford/Ferguson tractor. Each company delivered its prototype to the Army in the summer of 1940 and received approval to build 70 sample vehicles.

The Army took possession of these vehicles in November 1940 at Camp Holabird, Maryland. Each of the three designs exceeded the Army's specification of 1,300 lbs., but the Army soon realized that limit was far too low and raised it for the next round of vehicles.

The Army issued the next round of contracts in March 1941. Bantam was to produce 1,500 Model 40 BRC vehicles, Ford would build 1,500 modified and improved GP Pygmies and Willys would build 1,500 Quads. Further testing and evaluation led to the Army's selection of Willys as the primary manufacturer.

Subsequently, most of the Bantams and Ford GPs produced were sent to Great Britain and Russia as part of the lend-lease program. In Great Britain, the Ford vehicle was popularly known as the “Blitz Buggy.”

Willys MA/MB
With modifications and improvements, the Willys Quad became the MA and later the MB. But the Army, and the world, came to know it as the Jeep®.

Some claimed that the name came from the slurring of the letters “GP,” the military abbreviation for “General Purpose.” Others say the vehicle was named for a popular character named “Eugene the Jeep” in the Popeye cartoon strip. Whatever its origin, the name entered into the American lexicon.

The Willys MA featured a gearshift on the steering column, low side body cutouts, two circular instrument clusters on the dashboard and a hand brake on the left side. Willys struggled to reduce the weight to the new Army specification of 2,160 lbs. Items removed in order for the MA to reach that goal were reinstalled on the next-generation MB, resulting in a final weight of approximately just 400 lbs. above the specifications.

Willys-Overland would build more than 368,000 vehicles, and Ford, under license, some 277,000, for the U.S. Army. The rugged, reliable olive-drab vehicle would forever be known for helping win a world war. Willys trademarked the Jeep name after the war and planned to turn the vehicle into an off-road utility vehicle for the farm – the civilian Universal Jeep. One of Willys' slogans at the time was, “The Sun Never Sets on the Mighty Jeep,” and the company set about making sure the world recognized Willys as the creator of the vehicle.


Jeep CJ-2A: 1945-1949
The first civilian Jeep vehicle, the CJ-2A, was produced in 1945. It came with a tailgate, side-mounted spare tire, larger headlights, an external fuel cap and many more items that its military predecessors did not include. Several CJ-2A features, such as a 134-cubic-inch I-4 engine, a T-90A transmission, Spicer 18 transfer case and a full-floating Dana 25 front and Dana 23-2 rear axle, were found on numerous Jeep vehicles in future years. The CJ-2A was produced for four years.

Jeep Jeepster: 1948-1951
The Jeepster was the last phaeton-style open-bodied vehicle made by a U.S. automaker, using side curtains for weather protection instead of roll-down windows. Originally offered with the “Go-Devil” engine, it was eventually fitted with the 161-cubic-inch six-cylinder “Hurricane” engine, but never offered in four-wheel drive.

Jeep CJ-3A: 1949-1953
Introduced in 1948, the CJ-3A was very similar to the previous model, but featured a one-piece windscreen and a more robust rear axle, yet retained the original L-head four-cylinder engine.

Jeep CJ-3B: 1953-1968
The CJ model was updated in 1953, becoming the CJ-3B. It had a taller front grille and hood than its military predecessor in order to accommodate the new Hurricane F-head four-cylinder engine. The CJ-3B remained in production until 1968 and a total of 155,494 were manufactured in the U.S. In 1953, Willys-Overland was sold to Henry J. Kaiser for $60 million. The Kaiser Company began an extensive research and development program that would broaden the Jeep product range.

Jeep CJ-5: 1955-1983
In 1955, Kaiser introduced the CJ-5, based on the 1951 Korean War M-38A1, with its rounded front-fender design. It was slightly larger than the CJ-3B, as it featured an increased wheelbase and overall length. Improvements in engines, axles, transmissions and seating comfort made the CJ-5 an ideal vehicle for the public's growing interest in off-road vehicles. The CJ-5 featured softer styling lines, including rounded body contours. With an 81-inch wheelbase, more than 600,000 CJ-5s were produced for more than 30 years.

Jeep CJ-6: 1956-1975
A long-wheelbase (20 inches longer than the CJ-5) model was introduced and was known as CJ-6. Apart from a longer wheelbase, the CJ-6 was almost identical to the CJ-5, but with more cargo space. Jeep also introduced a forward-control cab-over-engine variation to the CJ line in 1956. American Motors Corporation (AMC) equipped both the CJ-5 and CJ-6 with heavier axles, bigger brakes and a wider track. In 1965, a new “Dauntless” V-6 engine was introduced as an option on both the 81-inch wheelbase CJ-5 and 101-inch wheelbase CJ-6. The 155-horsepower engine almost doubled the horsepower of the standard four-cylinder engine. It was the first time a Jeep CJ could be equipped with a V-6. Beginning in 1973, all Jeep CJs came equipped with AMC-built 304- or 360-cubic-inch V-8 engines.

Jeep Pickup: 1947-1965
A 118-inch wheelbase pickup that realized few product changes. It was Willys-Overland’s first attempt to diversify the Jeep brand from the CJ.

(Jeep) Willys Wagon: 1946-1965
A 104.5-inch wheelbase wagon that was long an enthusiast favorite. Four-wheel drive was introduced in 1949.

Jeep FC 150/170 Pickup: 1957-1965
These Forward-Control (FC) series Jeep vehicles were essentially work trucks, with an 81-inch wheelbase for the FC 150 and 103.5 inches for the FC 170. They received few changes during their lifecycle, though some 1959 and 1960 models featured full-floating front and rear axles, and some 1959 models included dual rear wheels and a four-speed manual transmission.

Jeep Wagoneer: 1963-1983
The 1963 Jeep Wagoneer was the first four-wheel-drive vehicle mated with an automatic transmission, pioneering the first modern SUV. An independent front suspension was optional. Quadra-Trac®, the first automatic full-time four-wheel-drive system, was introduced in 1973 and available in full-size Jeep trucks and wagons.
Jeep Gladiator/J-Series Pickup: 1963-1987
Resembling the Wagoneer, Gladiator debuted in 1963 in either 120-inch (J-200) or 126-inch (J-300) form, featuring a Dana 20 transfer case and Dana 44s front and rear. The Gladiator name was dropped in 1972.

Jeep Commando: 1967-1973
A 101-inch wheelbase vehicle equipped with the “Dauntless” V-6 and full-floating Dana 27 and 44 rear axles. Fewer than 100 versions of the 1971 Commando Hurst Special were produced, making it one of the favorite and rarest vehicles among Jeep collectors.

Jeep Cherokee (SJ): 1974-1983
The two-door Cherokee was aimed at a younger demographic than the Wagoneer and was built for the growing recreational vehicle market. It featured a Gladiator grille and had several tape stripe and bright color combinations. It was marketed as an off-road vehicle more than the Wagoneer.
Jeep CJ-7: 1976-1986
In 1976, AMC introduced the CJ-7, the first major change in Jeep design in 20 years. The CJ-7 had a slightly longer wheelbase than the CJ-5 in order to allow space for an automatic transmission. For the first time, the CJ-7 offered an optional molded plastic top and steel doors. Both the 93.5-inch wheelbase CJ-7 and 83.5-inch wheelbase CJ-5 models were built until 1983 when demand for the CJ-7 left AMC no choice but to discontinue the CJ-5, after a 30-year production run.

Jeep CJ-8 Scrambler: 1981-1985
Introduced in 1981, the Scrambler was a Jeep similar to the CJ-7, but with a longer wheelbase. Known internationally as the CJ-8, it was available in either hard- or soft-top versions. Less than 30,000 Scramblers were built, though they are extremely popular among collectors today.

Jeep Grand Wagoneer: 1984-1991
The Grand Wagoneer marked the beginning of the luxury SUV, giving buyers an unheard of combination of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios, added sound insulation and wood-grain exterior trim. The Grand Wagoneer also featured a 360 c.i.d. V-8 with increased horsepower and torque and the segment’s highest towing rating.

Jeep Cherokee (XJ): 1984-2001
AMC’s first Jeep design from scratch and the first all-new Jeep wagon since the Wagoneer, the XJs used a hybrid of frame and unibody construction, a new “Quadra-Link” front suspension to retain the durability of a solid front axle while improving ride and handling, and robotic assembly to improve fit and finish. Cherokee XJ was a half-ton lighter, four inches lower, six inches narrower and 21 inches shorter than the previous Cherokee, with 90 percent of the prior version’s capacity. Available with four doors and two 2WD/4WD drive systems, SelecTrac and shift-on-the-fly CommandTrac, Cherokee dominated its market segment for years. Cherokee Limited debuted in 1988 and a 4.0-liter I-6 was introduced in 1989.

Jeep Wrangler (YJ): 1987-1996
In 1983, the growing market for compact four-wheel-drive vehicles still sought the utilitarian virtues of the Jeep CJ series, but consumers also were seeking more of the “creature comforts” found in passenger cars. The response was discontinuing the CJ series and introducing the 1987 Jeep Wrangler (YJ).

Although the Wrangler shared the familiar open-body profile of the CJ-7, it contained few common parts with its famous predecessor. Mechanically, the Wrangler had more in common with the Cherokee than the CJ-7. The Wrangler YJ had square headlights, which was a first (and last) for this type of Jeep. The YJ model exceeded 630,000 units.

On Aug. 5, 1987, about a year after the introduction of the Wrangler, AMC was sold to the Chrysler Corporation and the popular Jeep brand became a part of Chrysler's Jeep/Eagle Division.

Jeep Comanche (MJ): 1986-1992
Based on the Cherokee platform and similarly equipped, the pickup received a six-foot bed in 1987. Later models offered Selec-Trac or Command-Trac four-wheel drive.

Jeep Grand Cherokee (ZJ/WJ): 1993-2004
The Grand Cherokee famously first appeared by crashing through the convention center glass at the North American International Auto Show in Detroit during its introduction there on Jan. 7, 1992. The first SUV equipped with a driver’s side air bag, it set new standards for on-road ride, handling and comfort in an SUV.

Jeep Wrangler (TJ): 1997-2006
The 1997 Jeep Wrangler (TJ) looked very similar to the CJ-7. Indeed its 'retro' look was quite deliberate, but very different from a mechanical standpoint. Nearly 80 percent of the vehicle parts were newly designed. The TJ used a four-link coil suspension, similar to the Jeep Grand Cherokee, and featured a new interior, including driver and passenger air bags. The TJ retained several classic Jeep features, such as round headlights, a fold-down windshield (first seen in 1940) and removable doors, as well as a choice of a soft-top or removable hardtop. A factory-fitted sport bar was also standard.

Enter the then-best-equipped Jeep ever – the 2003 Jeep Wrangler Rubicon. This vehicle earned the right to be called by the legendary trail name, as it was equipped with push-button-actuated locking front and rear Dana 44 axles, a 4:1 low-range transfer case, 32-inch tires and many more options not available on any production Jeep before it.

In 2004, the Jeep Wrangler Unlimited was introduced — a longer-wheelbase Wrangler, featuring 13 inches more cargo room and 2 inches of additional second-row legroom. While maintaining the unmatched open-air fun and 4x4 capability of the original Jeep Wrangler, the Unlimited model offered more refined on-road comfort, as well as even more versatility.

Jeep Grand Cherokee (WK): 2005-2010
A complete redesign of the ZJ/WJ, it boasted improved ride and handling capabilities, the 5.7-liter HEMI® V-8 and upscale amenities to make luxury car buyers envious.

Jeep Wrangler and Wrangler Unlimited (JK): 2007-2018
Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine, and safety and convenience features, the JK delivered more capability, refinement, interior space and comfort, open-air fun, power, fuel efficiency and safety features.

Featuring a one-of-a-kind, four-door, open-air design, the JK Wrangler expanded the Jeep experience to new dimensions. With room for five adult passengers – a Wrangler first – and the most cargo space ever offered in a Wrangler, the Unlimited combined class-leading off-road capability with everyday practicality. Today’s Wrangler models are lean, rugged and simple, achieving best-in-class off-road capability while delivering a true open-air driving experience.

Jeep Grand Cherokee (also WK): 2011-current
All-new for 2011 and more than 4 million sales after the first Grand Cherokee, Jeep improved the formula, delivering the perfect blend of on-road refinement and off-road capability. Grand Cherokee provides premium on-road performance, legendary Jeep craftsmanship, improved fuel economy, a world-class interior, a sleek new exterior design, true American craftsmanship and a host of safety and technology features. It has become the most awarded SUV in history.

Jeep Cherokee (KL): 2014-current
The Jeep Cherokee returned to the brand’s lineup for the 2014 model year to redefine the mid-size SUV segment. The most capable Jeep Cherokee ever, it continues a long legacy of delivering legendary Jeep 4x4 capability, authentic and premium design, introducing an advanced 2.0-liter inline four-cylinder (I-4) turbocharged engine mated to a high-efficient, segment-first nine-speed automatic transmission to enhance performance and fuel efficiency. Other powertrain options include the 2.4-liter Tigershark MultiAir 2 I-4 (standard on Latitude and Latitude Plus) and 3.2-liter Pentastar V-6 (standard on Latitude Lux, Limited and Trailhawk). Jeep Cherokee offers spacious interior comfort and convenience, delivering everyday practicality with outstanding ride-and-handling characteristics, independent front and rear suspension systems with world-class body torsional stiffness and more than 70 advanced safety and security features.
Jeep Renegade (BV): 2015-current
The Jeep Renegade expanded the brand’s vehicle lineup by entering the growing small SUV segment, while staying true to the adventurous lifestyle and 4x4 capability for which the Jeep brand is known. Renegade delivers a unique combination of legendary 4x4 Jeep off-road capability, comfort and convenience, a segment-first nine-speed automatic transmission that contributes to outstanding on-road and off-road driving dynamics, two fuel-efficient engines (1.3-liter MultiAir Turbo I-4 direct injection and 2.4-liter Tigershark I-4), world-class refinement and more than 70 innovative safety and advanced technology offerings.

Jeep Wrangler (JL): 2017-current
A modern design that stays true to the original, the Wrangler JL delivers even more capability and offers five powertrains, numerous open-air options and advanced technology and safety features. A fresh approach to an authentic design, with new exterior and interior styling, Wrangler JL builds on the Jeep brand’s rich history with heritage-inspired design cues and its iconic round headlamps and square taillamps, which provide a distinctive Wrangler character.
For the first time on Wrangler, lightweight, high-strength aluminum doors, door hinges, hood, fenders and swing gate are used to help reduce weight and boost fuel economy. Engine options include three gasoline, one diesel and one gas plug-in hybrid electric (PHEV). Both Wrangler two- and four-door models offer even more capability and everyday practicality, while delivering an unmatched open-air driving experience.

For 2021, the Wrangler lineup added the most powerful Wrangler ever, the 470-horsepower Wrangler Rubicon 392, as well as the first electrified Wrangler, the 49-MPGe Wrangler 4xe.
Jeep Compass (MP): 2017-current
The Jeep Compass further expands the brand’s global reach with an unmatched combination of attributes, including legendary 4x4 off-road capability, a premium and authentic Jeep design, superior on-road driving dynamics and more than 70 innovative safety and advanced technology offerings. A total of five advanced fuel-efficient powertrains – three gasoline, two diesels and one 4xe hybrid plug-in – are offered worldwide, depending on the market. In North America, the fuel-efficient 2.4-liter Tigershark four-cylinder engine powers the Compass. A truly global compact SUV, the Jeep Compass is manufactured in Brazil, China, India, Italy and Mexico for consumers in more than 100 countries around the world.

Jeep Gladiator (JT): 2018-current
The Jeep Gladiator, engineered from the ground up to be the most off-road capable Jeep truck ever, builds on a rich heritage of tough, dependable trucks with an unmatched combination of rugged utility, authentic Jeep design, open-air freedom, clever functionality and versatility. Powertrain options include a 3.6-liter Pentastar V-6 with engine stop-start (ESS) and, new for 2021, the 3.0-liter EcoDiesel engine with ESS. For 2020, the Gladiator Mojave joined the lineup, the first Desert Rated Jeep.

Equipped with a versatile box, a body-on-frame design, front and rear five-link suspension system, solid axles and electronic lockers, Gladiator is one of the few midsize trucks to offer a six-speed manual transmission in addition to its available eight-speed automatic. Gladiator is built to handle the demands of an active lifestyle while delivering an open-air driving experience in a design that is unmistakably Jeep.

A multitude of technology features, such as Apple CarPlay and Android Auto, and safety features, such as Blind-spot Monitoring and Rear Cross Path detection, adaptive cruise control and Forward Collision Warning-Plus, further Gladiator’s appeal. Combining traditional Jeep attributes with strong truck credentials, the Jeep Gladiator is a unique vehicle capable of taking passengers and cargo anywhere.

Jeep Grand Cherokee L (WL): 2021-current
The all-new three-row Jeep Grand Cherokee L breaks new ground in exceptional performance, comfort and functionality while continuing its legacy as the most awarded and celebrated SUV ever. Built on an all-new architecture, the Grand Cherokee L offers legendary 4x4 capability, improved on-road refinement, two powerful, fuel-efficient and refined engines (3.6-liter Pentastar V-6 engine and award-winning 5.7-liter V-8) and spacious seating capacity for up to seven passengers. With and premium styling and craftsmanship inside and out, it features a full suite of exterior and interior LED lighting and new individual climate zones throughout the cabin for personalized comfort. The state-of-the-art Grand Cherokee L also ushers in an array of advanced safety and security features, including advanced driver-assist systems, 360-degree surround view and night vision cameras, plus next-generation technologies, including 10-inch digital screens, Uconnect 5 – the most advanced Uconnect system ever with standard Apple CarPlay and Android Auto, windshield head-up display, digital rear view mirror, rear-seat monitoring camera and an exclusive, premium 950-watt 19-speaker McIntosh audio system.

Wagoneer (WS): 2021-current
The Wagoneer returns in 2021 as a 2022 model and marks the rebirth of a premium American icon while continuing its legacy as the original SUV. Wagoneer offers a powerful powertrain with premium driving dynamics and composed capability. For the first time ever, Wagoneer offers a spacious third row as standard with seating for up to eight. Offering an unmatched selection of leading-edge technologies combined with strong SUV credentials, including best-in-class towing, the Wagoneer builds on the original SUV by defining the next generation of an American icon.

Grand Wagoneer (WS): 2021-current
The 2022 Grand Wagoneer marks the rebirth of a premium American icon while continuing its legacy as the original SUV. The Grand Wagoneer builds on a rich legacy of premium American craftsmanship, heritage and refinement while offering a new level of comfort and legendary 4x4 capability. The epitome of American comfort and craftsmanship, with an interior that exudes refinement and elegance, for the first time ever offers a spacious third row as standard with seating for up to eight.

Leading-edge technologies, up to 75 inches of total screen surface and a premium McIntosh audio system, offer an unmatched selection of premium interior features. Combining these attributes with strong SUV credentials, the Grand Wagoneer builds on the original SUV by defining the next generation of an American icon.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in North America will offer an electrified variant by 2025.

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Contact Information

Kristin Starnes
Cell: (248) 202-9906
Amy Delcamp
Cell: (248) 421-9587
Ron Kiino
Office: (248) 944-0641
Cell: (248) 202-9291
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