Jeep® Brand Teams Up for 18th Year as Exclusive Automotive Sponsor With ESPN, Which Unveils Virtual X Fest for X Games Aspen 2021

January 29, 2021 , Auburn Hills, Mich. -  X Games Aspen 2021 returns to Buttermilk Mountain January 29-31 with the Jeep® brand as the event’s exclusive automotive sponsor for its 18th year. With X Games unable to host spectators on-site in Aspen, this year’s virtual X Fest will instead bring the fan experience into homes around the globe.
 
Virtual X Fest is an immersive, interactive environment that complements the X Games Aspen live telecast and gives fans a virtual on-site experience. Upon entering the virtual X Fest, fans can customize their own avatar and explore the base of the mountain filled with experiences and a music stage.
 
Experiences will include exploring an augmented reality model of the new 2021 Jeep Wrangler 4xe, the most capable, technically advanced and eco-friendly Wrangler yet. Fans visiting the virtual X Fest world will be able to engage with the Jeep Wrangler 4xe by clicking on the X Games logo above the vehicle, which takes them into a 3D interior experience and tells them more about the new Wrangler.
 
A 30-second television and digital spot, “Couldn’t,” will be available on the Jeep brand’s YouTube channel and will air on ESPN throughout coverage of X Games Aspen 2021.
 
In addition to the virtual experience, the Jeep brand will have four of its vehicles on the slopes: the new Wrangler 4xe, all-new Grand Cherokee L, Wrangler Rubicon and Gladiator Rubicon.
 
Elements featured as part of sponsor packages include signage across all event competitions, virtual X Fest activations, content creation and rights to the official marks and logos. Sponsors will also have a media presence during the X Games telecasts, as well as prominent positions across X Games social media platforms.
 
ESPN, ABC and ESPN2 will televise a combined 13.5 hours of live X Games Aspen competition, which will also be accessible via the ESPN App to viewers who receive their video subscription from an affiliated provider. In addition, four hours of exclusive coverage of X Games Aspen 2021 will be streamed on the @XGames YouTube, Facebook and Twitter pages. Extensive coverage will also be featured across XGames.com, the X Games Aspen App, @XGames on Instagram, Snapchat and more.
 
Additional information on all X Games Aspen 2021 events is available on XGames.com for fans or on ESPNPressRoom.com for media only.
 
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

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