March 16, 2021 , Auburn Hills, Mich. - Dodge//SRT is delivering a pot o’ gold to its muscle car enthusiasts just in time for St. Patrick’s Day in the form of Gold Rush – now available on select Charger models.
 
The golden exterior color, first introduced on the Challenger 50th Anniversary Limited Edition, is now available on the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models. All models must be equipped with the Satin Black hand-painted hood, roof and decklid. Gold Rush continues to be an option on 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models

"The customer response to the Dodge Challenger Gold Rush exceeded our expectations," said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car.”

Gold Rush joins the Dodge palette of heritage-inspired paint colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Charger.

Gold Rush joins the list of new options for Charger in 2021, which include:
  • The “Demon-possessed” Charger SRT Hellcat Redeye, the most powerful and fastest mass-produced sedan in the world with 797-horsepower, 707 lb.-ft. of torque and a top speed of 203 miles per hour (mph)
  • Standard 20-inch wheels on Charger GT AWD, available on SXT AWD
  • SRT branding on high-performance Brembo brakes on Charger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack
Charger is coming off a record 2020, having its best Scat Pack year ever and leading its segment for the eighth year in a row. Dealers can begin ordering Gold Rush on 2021 Dodge Charger models this spring.
 
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T plug-in hybrid electric vehicle (PHEV) version of the all-new 2023 Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). 

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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