Download Print Dodge Brand, Sony Pictures Consumer Products and 2006 'Talladega Nights: The Ballad of Ricky Bobby' Come Together Again to Launch All-new Commercial, 'Life Lessons,' as Original Film Marks Its 15th Anniversary 60-second video from the Dodge brand, "Life Lessons,” takes another page from the 2006 film "Talladega Nights: The Ballad of Ricky Bobby” Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting “Life Lessons” using the road as his classroom with son Ricky Bobby and his pal Cal Jr. “Life Lessons” debuts across television and digital channels beginning today, Thursday, August 5 Sony Music Entertainment and AC/DC provide the video's music soundtrack with "Shot in the Dark” (originally released in the Dodge brand’s “Family Motto” campaign) "Life Lessons" draws from Sony Pictures' "Talladega Nights: The Ballad of Ricky Bobby" and features brands from the film, including MTN DEW, Wonder Bread, Old Spice and Applebee’s “Talladega Nights: The Ballad of Ricky Bobby” marks its 15th anniversary this week (August 4, 2006) August 5, 2021 , Auburn Hills, Mich. - As the “Talladega Nights: The Ballad of Ricky Bobby” marks its official 15th anniversary this week, Dodge is following up the brand’s hit 2020 “Family Motto” initiative with the all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second spot across television, in addition to a 60-second version and shorter forms across digital. The spot, set in Talladega in 1982 (if 1982 had a Dodge Durango), features Gary Cole reprising his role as Reese Bobby, who uses the road as his classroom as he drives son Ricky Bobby and his pal Cal Naughton Jr. to school in a Dodge Durango R/T Blacktop Tow N Go (Granite with Dual Carbon Stripes). The video also includes the 2021 Dodge Charger R/T Scat Pack Widebody (Sinamon Stick) and the 2021 Dodge Challenger SRT Hellcat Widebody (White Knuckle with Satin Black hood). Reese tosses words of wisdom (and semi-legal fireworks!) toward the boys, including “Life takes 50% bravery and 60% stupidity;” “Take it from your daddy. Just because you grow up, doesn’t mean you need to give up” and “The most powerful force in the universe is love. Ha, ha, ha, no, it’s not! It’s hot, nasty, badass speed!” “Given the incredible response to the ‘Family Motto’ campaign from the Dodge brand last year, we wanted to follow it up with the all-new ‘Life Lessons’ campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “As with our first spot, we wanted ‘Life Lessons’ to stay authentic to both the Dodge brand and to the original film. We were able to accomplish this endeavor with Sony Pictures as it marks the 15th anniversary of the original film, in addition to an amazing roster of creative allies, including Sony Music and AC/DC, Applebee’s, Wonder Bread, Old Spice and Mountain Dew.” “One of the ‘Life Lessons’ for those of us at Dodge is always striving to give enthusiasts what they ask for, so in addition to giving them more from ‘Talladega Nights: The Ballad of Ricky Bobby,’ last year we launched three 700-plus-horsepower muscle cars with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye,” said Tim Kuniskis, Dodge Brand Chief Executive Officer, Stellantis. “Together, these vehicles comprise Dodge, the automotive industry’s most powerful brand. Lesson learned.” The Dodge brand's “Life Lessons” and "Family Motto" (released in October 2020) were created in partnership with GSD&M. Dodge//SRT For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America’s performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger. The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world’s quickest and most powerful muscle car led by the all-new, all-electric 2024 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine. Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Dodge brand: www.dodge.com Direct Connection: www.DCPerformance.com DodgeGarage: www.dodgegarage.com Facebook: www.facebook.com/dodge Instagram: www.instagram.com/dodgeofficial Twitter: www.twitter.com/dodge and @StellantisNA YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA