Download Print Dodge Brand, Sony Pictures Consumer Products and 2006 'Talladega Nights: The Ballad of Ricky Bobby' Come Together Again to Launch All-new Commercial, 'Life Lessons,' as Original Film Marks Its 15th Anniversary 60-second video from the Dodge brand, "Life Lessons,” takes another page from the 2006 film "Talladega Nights: The Ballad of Ricky Bobby” Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting “Life Lessons” using the road as his classroom with son Ricky Bobby and his pal Cal Jr. “Life Lessons” debuts across television and digital channels beginning today, Thursday, August 5 Sony Music Entertainment and AC/DC provide the video's music soundtrack with "Shot in the Dark” (originally released in the Dodge brand’s “Family Motto” campaign) "Life Lessons" draws from Sony Pictures' "Talladega Nights: The Ballad of Ricky Bobby" and features brands from the film, including MTN DEW, Wonder Bread, Old Spice and Applebee’s “Talladega Nights: The Ballad of Ricky Bobby” marks its 15th anniversary this week (August 4, 2006) August 5, 2021 , Auburn Hills, Mich. - As the “Talladega Nights: The Ballad of Ricky Bobby” marks its official 15th anniversary this week, Dodge is following up the brand’s hit 2020 “Family Motto” initiative with the all-new “Life Lessons” campaign. “Life Lessons” debuts a 30-second spot across television, in addition to a 60-second version and shorter forms across digital. The spot, set in Talladega in 1982 (if 1982 had a Dodge Durango), features Gary Cole reprising his role as Reese Bobby, who uses the road as his classroom as he drives son Ricky Bobby and his pal Cal Naughton Jr. to school in a Dodge Durango R/T Blacktop Tow N Go (Granite with Dual Carbon Stripes). The video also includes the 2021 Dodge Charger R/T Scat Pack Widebody (Sinamon Stick) and the 2021 Dodge Challenger SRT Hellcat Widebody (White Knuckle with Satin Black hood). Reese tosses words of wisdom (and semi-legal fireworks!) toward the boys, including “Life takes 50% bravery and 60% stupidity;” “Take it from your daddy. Just because you grow up, doesn’t mean you need to give up” and “The most powerful force in the universe is love. Ha, ha, ha, no, it’s not! It’s hot, nasty, badass speed!” “Given the incredible response to the ‘Family Motto’ campaign from the Dodge brand last year, we wanted to follow it up with the all-new ‘Life Lessons’ campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “As with our first spot, we wanted ‘Life Lessons’ to stay authentic to both the Dodge brand and to the original film. We were able to accomplish this endeavor with Sony Pictures as it marks the 15th anniversary of the original film, in addition to an amazing roster of creative allies, including Sony Music and AC/DC, Applebee’s, Wonder Bread, Old Spice and Mountain Dew.” “One of the ‘Life Lessons’ for those of us at Dodge is always striving to give enthusiasts what they ask for, so in addition to giving them more from ‘Talladega Nights: The Ballad of Ricky Bobby,’ last year we launched three 700-plus-horsepower muscle cars with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye,” said Tim Kuniskis, Dodge Brand Chief Executive Officer, Stellantis. “Together, these vehicles comprise Dodge, the automotive industry’s most powerful brand. Lesson learned.” The Dodge brand's “Life Lessons” and "Family Motto" (released in October 2020) were created in partnership with GSD&M. Dodge For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand. The next-gen Dodge Charger multi-energy lineup features: the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice. The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Dodge//SRT and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Dodge brand: www.dodge.com Direct Connection: www.DCPerformance.com DodgeGarage: www.dodgegarage.com Facebook: www.facebook.com/dodge Instagram: www.instagram.com/dodgeofficial Twitter: www.twitter.com/dodge and @StellantisNA YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA