Dodge//SRT Extends Sponsorship of Radford Racing School with Multi-year Agreement

November 2, 2021 , Auburn Hills, Mich. -  Radford Racing School announced today that it has signed an agreement with Dodge//SRT that extends the automaker’s sponsorship and names Radford as the Official High Performance Driving School of Dodge//SRT.

The extended agreement includes a fleet of more than 85 Dodge//SRT vehicles at the school, including the Dodge Challenger SRT Hellcat, Dodge Charger SRT Hellcat and Dodge Durango SRT Hellcat. Joint marketing opportunities and Dodge//SRT experiences at select racetracks across the country are also part of the sponsorship. With the purchase of a new Dodge//SRT vehicle, owners receive a day at Radford Racing School that includes professional driver training — the Dodge SRT Experience course — to learn how to optimize their experience behind the wheel.

Dodge//SRT has been the official vehicle sponsor of Radford Racing School since 2015.

“Dodge is in our DNA,” said Mike Kessler, Radford Racing School’s general manager. “There’s simply no better way to describe our relationship. Dodge is an icon of American performance with their line of SRT vehicles, and we couldn’t be more honored to showcase the capabilities of these cars every day on our track. Every student who takes one of our courses is simply blown away by the handling, power, and technology that’s engineered into every SRT vehicle. This is the best place on the planet to experience what these cars are made of, on our legendary racetrack and with our world-class team of instructors.”

“Our sponsorship extension with Radford Racing School builds on Dodge’s longstanding performance-centered philosophy,” said Tim Kuniskis, Dodge Brand Chief Executive Officer. “The school is the perfect proving ground for our SRT vehicles. We’re excited to build on our relationship with the Radford Racing School team and bring the Dodge//SRT experience to new members of the Brotherhood of Muscle.” 

Kuniskis adds that Radford’s popular teen driving course provides exposure to Dodge//SRT vehicles among new drivers and the newly renovated Radford campus offers new and exciting branding opportunities.

Radford Racing School also features the Dodge Viper ACR for qualified, multi-day, high-performance courses and Dodge Demons for drag-racing classes. The school’s robust lineup of performance driving and racing courses featuring Dodge vehicles and professional driver instruction includes Performance Driving, Drag Racing, Advanced Road Racing, Teen Driving and Special Operations programs.

Radford Racing School
Founded in 1968, the Radford Racing School (formerly known as Bondurant High Performance Driving School), located in Chandler, Ariz., is the only purpose-built driver training facility for performance enthusiasts and the largest driver training center of its kind in the world. It is also the Official High Performance Driving School of Dodge//SRT. The school maintains more than 85 race-prepared vehicles, sedans, SUVs, and open wheel formula cars. For more information about the school, visit RadfordRacingSchool.com or call (480) 403-7600.
 
Dodge
For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the next-generation lineup of Dodge, America’s performance brand.

The next-gen Dodge Charger multi-energy lineup features:

• the SIXPACK-powered standard-output (S.O.) 420-horsepower Dodge Charger R/T with standard all-wheel drive and the highest entry-level horsepower of any muscle car 
• the 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• the world’s quickest and most powerful muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.

The Dodge lineup is also fueled by the fastest American gas-powered SUV ever, the 710-horsepower Dodge Durango SRT Hellcat, powered by the legendary supercharged HEMI V-8 engine, now available in all 50 states. The new Durango SRT Hellcat Jailbreak breaks free from convention with the three-row SUV, unlocking more than 13 million potential customization combinations. The 360-horsepower 5.7-liter Durango GT HEMI AWD remains the most affordable AWD V-8 in the industry.

The purchase of a SIXPACK-powered Charger Scat Pack, Charger Daytona Scat Pack or Durango SRT Hellcat model includes one day of performance driving instruction at Radford Racing School, the official Dodge//SRT high-performance driving school.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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