March 9, 2022 , Auburn Hills, Mich. - The Dodge Power Brokers dealer network is officially open for business as the exclusive source for the Dodge brand’s new Direct Connection factory-backed performance parts lineup. The Dodge Power Brokers program initial launch encompasses nearly 100 dealerships located in 34 states across the U.S., with the network set to expand in the coming months.

Certified Dodge Power Brokers dealership staff meet high standards for comprehensive knowledge and expertise in Dodge vehicle features, performance parts and their installation. A full list of the initial Dodge Power Brokers dealership network is available at Enthusiasts can view the list and also find their nearest Dodge Power Brokers dealership at

A new online home at will allow enthusiasts to order Direct Connection performance products through the Dodge Power Brokers dealer network. Direct Connection features a lineup of more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packages for the Dodge Challenger Mopar Drag Pak, and Tuner and Stage kits to boost horsepower for the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat (announcement regarding ordering and availability for the Tuner and Stage kits will be based on CARB certification approval timing).
“Today marks a milestone for our brand — the Dodge Power Brokers dealer network and are up and running and ready to accept orders for Direct Connection factory-backed performance parts from Dodge,” said Tim Kuniskis, Dodge brand CEO – Stellantis. “Dodge Power Brokers are not only the exclusive source for Direct Connection parts, but these dealerships feature staff trained to walk enthusiasts through potential Direct Connection performance upgrades and then handle installation of Direct Connection parts, while maintaining the vehicle warranty. The network is rolling out with an initial group of nearly 100 dealers — that number is only going to grow.”

The opening of the Dodge Power Brokers network and Direct Connection ordering unlocks the next “garage door” of the Dodge Never Lift campaign, which provides a 24-month road map to the brand’s performance future. The Dodge 24 Months of Muscle calendar can be viewed at .

Dodge Power Brokers Dealer Network
Dodge Power Brokers dealers are equipped with staff trained to deliver a performance-focused customer experience. Power Brokers dealership features include:
  • Network is the exclusive source for new Direct Connection performance parts
  • Dealership staff meet set standards of comprehensive knowledge and expertise in high-performance areas
  • Each Dodge Power Brokers dealer will feature a dedicated webpage with contact information and biographies on dealership staff trained in high performance customer service
  • Staff trained to walk customers through Dodge vehicle performance features and available Direct Connection upgrades
  • Customers can purchase a vehicle with Direct Connection upgrades directly from a Dodge Power Brokers dealership
  • Direct Connection Modern Performance parts installed by a Dodge Power Brokers dealer have the added benefit of maintaining the balance of the three-year/36,000-mile vehicle warranty (Complete warranty details available at The Online Source for Direct Connection Parts
The online headquarters for Direct Connection, provides a one-stop online source to search and shop for Direct Connection performance parts, with parts ordered online and delivered to your doorstep by the nearest Dodge Power Brokers dealer. Site features include:
  • Browse Direct Connection parts by vehicle or parts categories
  • View pricing and product details including: vehicle fitment, 50-state legal emissions, installation instructions, install time, dealer hourly labor rates and warranty information for Modern Performance parts
  • Purchase directly from a Dodge Power Brokers dealer in your area through the eStore shopping experience
  • Access Direct Connection resources, including a downloadable Direct Connection parts catalog and contact the Direct Connection Tech hotline at (800) 998-1110 for technical questions
  • Shop Direct Connection merchandise, printed Launch Edition Direct Connection catalogs and licensed products
  • Register your vehicle in “My Garage” for personalized shopping experience
Orders Open for Direct Connection Performance Parts
The Direct Connection performance parts portfolio includes four categories of products: Modern Performance, Crate Engines, Drag Pak, and Vintage Muscle parts.
Modern Performance includes Tuner and Stage kits that can boost the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat up to 885 horsepower and 750-plus horsepower, respectively. Additional new stage kits for Dodge vehicles – including the Challenger SRT Demon – will roll-out later this year. Modern Performance applications also include 14 performance kits for the modern-era production Dodge Challenger, including a Challenger Hellcat Widebody Fender Flare/Fascia Kit and Challenger Hellcat Hood.
In the Drag Pak category, Direct Connection offers kits for the Dodge Challenger Mopar Drag Pak, first introduced in 2008 as a factory-built, turn-key drag car for racers who compete in National Hot Rod Association (NHRA) and National Muscle Car Association (NMCA) events. Direction Connection offers 13 race-ready kits and four graphics packages for the Drag Pak, including a body kit and 354 Supercharged HEMI® Engine.
The Direct Connection Crate Engines category features a horsepower-packed lineup of five popular crate engines. The lineup ranges from the 383 horsepower, 345 cu.-in. Crate HEMI Engine to the 1,000 horsepower Hellephant 426 cu.-in. Supercharged Crate HEMI Engine. Direct Connection Vintage Muscle products are available for a variety of applications, including drivetrain, engine, suspension and exterior parts.

For full information on the Direct Connection portfolio, visit

About Direct Connection
Dodge Muscle was born in the 1960s, when Dodge innovated performance upgrades that led to domination at the track and drag strip. As the muscle car enthusiast community exploded, so did the desire for factory-backed go-fast parts. In 1974, Direct Connection launched as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of performance parts sold through the dealer network with technical information and how-to performance upgrade guides.
Fast forward to today, and with the release of the most powerful and fastest production cars in the world, Dodge has become synonymous with high performance. With a new generation of muscle car enthusiasts looking for “ready to run” parts, Direct Connection returns as the new source for high performance parts and technical expertise straight from the factory.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unrivaled performance in each of the segments where they compete.

Dodge drives forward as a pure performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T performance hybrid version of the all-new Dodge Hornet, representing the brand’s first-ever electrified performance vehicle. Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock; the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class standard performance in the compact utility vehicle segment with the Dodge Hornet. Combined, these four muscle vehicles make Dodge the industry’s most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so three years in a row. In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). 

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit

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