Dodge, Ram Dominate Mass-market Brand Rankings for Fifth Straight Year in J.D. Power APEAL Study

  • Dodge first among mass-market brands for fourth consecutive year – only domestic brand ever to achieve such a streak
  • Dodge remains only domestic brand to finish first in J.D. Power APEAL Study and J.D. Power Initial Quality Study (IQS) in the same year, among mass-market brands
  • Ram takes second place in mass-market segment for fourth straight year
  • 2023 marks fifth straight year Dodge and Ram have owned top two spots in J.D. Power APEAL Study mass-market brand rankings
  • Both brands counter industry trend with improved scores versus 2022
  • 2023 Dodge Challenger claims top honors in the midsize sporty car segment
  • 2023 Ram 1500 finishes second among large light-duty pickups
July 20, 2023 , Auburn Hills, Mich. -  Dodge breaks its own record of consecutive finishes atop the annual J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study ranking of mass-market brands with a first-place result in the 2023 edition.

Dodge claims first place in APEAL for the fourth straight year, after becoming the only brand to ever finish atop the mass-market rankings for three consecutive years in 2022.

Coming hard on the heels of a first-place finish among mass-market brands in this year’s J.D. Power U.S. Initial Quality Study (IQS), Dodge also repeats as the only domestic brand to top both mass-market standings in the same year.

Ram, which finished just behind Dodge in this year’s IQS, ranks second in APEAL for the fourth straight year.

Considering Ram’s first-place result in 2019, this marks the fifth consecutive year it has shared with Dodge the top two mass-market rankings in APEAL, which measures customer feedback on current-model attributes – from exterior styling to fuel efficiency – during the first three months of ownership.

“This outcome demonstrates that the pursuit of superior customer experience is firmly entrenched in our culture,” says Bill Kendell, who assumed leadership of Stellantis North America’s customer experience organization on July 1. “Our motto is, ‘Every Customer Counts; Every Journey Matters.’

“These are more than just words to us,” Kendell adds. “At Stellantis, customer experience is a vocation. Now we have to take this data and really dive deep.”

The performances by Dodge and Ram defy an industry trend in this year’s APEAL Study. Against a backdrop of overall decline, Dodge and Ram improved on their 2022 scores by five and 10 points, respectively.

Each brand also registers a podium finish among the APEAL Study’s segment results. The 2023 Dodge Challenger claims top honors in the midsize sporty car segment, while the 2023 Ram 1500 ranks second among large light-duty pickups

"Dodge didn't win this award, we accepted it on behalf of the Brotherhood,” says Tim Kuniskis, Dodge brand and Ram brand CEO - Stellantis. “We have listened and learned from them. Those lessons will inform our product development as we redefine American muscle for the next era.”

As part of the Stellantis Dare Forward initiative, Dodge and Ram are each joining the company’s other brands by embarking on a strategic electrification push.

The first salvo from Dodge comes in the form of the all-new 2024 Hornet CUV, which includes the R/T plug-in hybrid – the brand’s first electrified performance vehicle.

Meanwhile, Ram forges ahead with a pair of BEVs that cover a wide range of duty cycles – the Ram Promaster electric van and the Ram 1500 REV full-size light-duty pickup.
Stellantis North America
Stellantis (NYSE: STLA) is one of the world’s leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it's best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders. 

Follow company news and video on:
Company blog:
Media website:
Company website:
Twitter: @StellantisNA
Download Video Embed