Download Print Back by Demand: Jeep® Brand Celebrates 4x4 Day 2024, Introducing Tuscadero for the First Time on New 2024 Jeep Wrangler Tuscadero, a deep and intense chromatic magenta, is the newest limited-edition exterior color, offered for the first time, on the new 2024 Jeep Wrangler, the world’s most off-road capable and iconic SUV Accounting for more than 30,000 orders in its original run, Tuscadero is an all-star shade amongst Jeep brand’s lineup of vivid, special-run, limited-edition colors that add customization and appeal straight from the factory Available to order now on the new 2024 Jeep Wrangler at a U.S. MSRP of $895 April 4, 2024 , Auburn Hills, Mich. - Happy days are here again: Jeep® brand is bringing back Tuscadero to celebrate 4x4 Day 2024. Back by popular demand, the exterior paint color, an audacious, deep and intense chromatic magenta, is making its highly anticipated return as an option on the iconic, new-for-2024 Jeep Wrangler. “Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024.” Tuscadero is part of a lengthy lineup of vivid, special-run, limited-edition colors, including Gobi, Gecko, Chief and Nacho, that add customization and appeal to Jeep Wrangler and other Jeep brand models. The 2024 Jeep Wrangler is now available in nine eye-catching exterior colors, including Tuscadero, Anvil (new for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White and black. Tuscadero is available to order now on the 2024 Jeep Wrangler at a U.S. manufacturer’s suggested retail price (MSRP) of $895 on the following trim levels: Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and Rubicon 392. Production of Tuscadero on Jeep Wrangler will continue through the model year, with orders open until July 2024. Initially, Tuscadero will be paired with a black hardtop, body-color hardtop or black soft-top. The Sky One-Touch powertop in Tuscadero will be available in late Q2 2024. 2024 Jeep Wrangler The iconic Jeep Wrangler – the most capable and recognized vehicle in the world – delivers unmatched off-road capability and is produced with more than eight decades of 4x4 engineering experience. New for the 2024 model year, the Jeep Wrangler offers an available full-float Dana rear axle, factory-installed 8,000-pound-capacity Warn winch and increased 5,000-pound tow capability. Inside, the 2024 Wrangler features available 12-way power adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows. Powertrain options include a 3.6-liter Pentastar V-6, a 2.0-liter turbocharged inline four-cylinder engine, a 6.4-liter V-8 and the plug-in hybrid 4xe, which uses a 2.0-liter turbocharged gas engine, two electric motors and a high-voltage battery pack to deliver 21 miles of all-electric range and 49 miles per gallon equivalent (MPGe). Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, solid axles, electronic lockers and is one of the few midsize SUVs to offer a six-speed manual transmission in addition to its available eight-speed automatic. Jeep Wave Jeep Wave is a premium owner loyalty program filled with exciting benefits and perks, including worry-free maintenance at no additional cost. Jeep Wave was created to bring our owners steadfast care and dedicated 24/7 support. All Jeep brand vehicles and trims, including all trims of the 2024 Jeep Gladiator and 2024 Jeep Wrangler, are automatically enrolled upon purchase. Jeep Brand For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all. Follow Jeep and company news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Jeep brand: www.jeep.com Facebook: www.facebook.com/jeep Instagram: www.instagram.com/jeep Twitter: www.twitter.com/jeep LinkedIn: www.linkedin.com/company/jeep YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA 2024 Jeep Wrangler