Download Print William (Bill) Peffer Senior Vice President and Head of Jeep® Brand North America William (Bill) Peffer leads the Jeep® brand in North America overseeing strategy, sales and marketing operations for the brand in the United States, Canada and Mexico. Previously, he was the CEO of Maserati North America. Significant elements of his work background include: 2023 – Senior Vice President and Head of Jeep Brand North America 2021 – Head of Maserati Americas 2017 – Chief Operating Officer and Vice President, Sales Operations, Kia Motors America 2014 – President and Chief Operating Officer, Balise Motor Sales 2013 – U.S. Vice President Cadillac Sales and Service, General Motors 2012 – Managing Director & CEO, Nissan Motor Corporation, Australia Peffer holds an MBA from Duke University’s Fuqua School of Business and a bachelor’s degree in advertising from Michigan State University. 7/1/2024