More Bang for Your Truck Buck: Jeep® Brand Announces 2025 Price Repositioning for Gladiator Midsize Pickup

  • 2025 Jeep® Gladiator now starts at $39,995, including new standard eight-speed automatic transmission and destination
  • All Jeep Gladiator models see manufacturer’s suggested retail price (MSRP) revisions for 2025, alongside new standard equipment, including eight-speed automatic, standard power lock and power windows 
  • Midsize Jeep Gladiator is the only open-air pickup truck in the industry and delivers best-in-class V-6 towing and payload, plus segment-exclusive standard front and rear Dana solid axles
September 18, 2024 , Auburn Hills, Mich. -  The industry's only open-air pickup truck, the midsize Jeep® Gladiator, is folding back its roof to reveal revised 2025 model-year pricing for the U.S. market, including a repositioned, all-in starting price under $40,000.
 
"We've listened to our off-road truck community, reducing MSRPs across the lineup and adding standard features, making the appeal of Jeep Gladiator stronger than ever," said Bob Broderdorf, senior vice president of Jeep North America. "Our standout pickup offers a unique combo of open-air driving, best-in-class towing capacity and unequaled off-road chops that’s now more accessible to a wider range of midsize truck intenders."
 
Jeep Gladiator offers a range of trims to suit the diverse needs of pickup truck buyers, including Sport, Sport S, Willys, the Trail Rated Rubicon and the exclusive Desert Rated Mojave. Equipped with a standard 3.6-liter Pentastar V-6 engine producing 285 horsepower and 260 lb-ft of torque, the Gladiator delivers unmatched capability with a versatile cargo box. The 2025 Jeep Gladiator boasts unsurpassed 4x4 max towing capacity of 7,700 pounds and a best-in-class payload of up to 1,725 lbs., making it a top choice for those seeking a capable and versatile midsize pickup.
 
Pricing for the 2025 Jeep Gladiator lineup (plus $1,895 destination):
Model MSRP
Sport 4x4   $38,100   
NightHawk $40,895  
Sport S 4x4   $41,600  
Willys 4x4   $45,200     
Mojave 4x4   $51,100       
Rubicon 4x4   $51,100    

For 2025, new standard equipment on Jeep Gladiator includes an eight-speed automatic transmission, standard power lock and power windows. 
 
Gladiator’s refined interior features standard first- and second-row side-curtain airbags, standard adaptive cruise control with stop (Sport S and above), standard Uconnect 5 system with best-in-class standard 12.3-inch touchscreen radio and standard wireless Apple CarPlay and Android Auto.
 
Jeep Wave 
Jeep Wave is a premium owner loyalty program filled with exciting benefits and perks, including worry-free maintenance at no additional cost. Jeep Wave was created to bring owners steadfast care and dedicated support. All Jeep brand vehicles and trims, including all trims of the 2025 Jeep Gladiator, are automatically enrolled upon purchase. 
 
Jeep Brand
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged yet refined vehicles designed to conquer it all.

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Contact Information

Brad Horn
Cell: (416) 702-6022
Dianna Gutierrez
Office: (248) 512-2921
Cell: (248) 705-7504
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