Bob Broderdorf was appointed chief executive officer of Jeep® in February 2025. His responsibilities include overseeing strategy, sales and marketing operations for the iconic brand. 
 
Prior to this position, Broderdorf served as senior vice president and head of Jeep brand for North America, the brand’s most significant region.  
 
Broderdorf has over 25 years of experience driving growth and profitability, both globally and in the United States, for leading Stellantis brands including Ram, Dodge and Jeep. Prior roles have included senior vice president of Ram global operations and senior vice president of Dodge sales operations. 
  
His work background includes:   
 

• 2025 – current, Chief Executive Officer, Jeep Brand, Stellantis North America 
• 2024 – Senior Vice President and Head of Jeep Brand North America  
• 2023 – Senior Vice President, Ram Global Operations  
• 2022 – Senior Vice President, Dodge Operations  
• 2021 – Vice President, Dodge and Chrysler Operations    
• 2019 – Director, Dodge and Alfa Romeo Operations, North America, FCA US LLC  
• 2018 – Director, Alfa Romeo and Maserati North America   
• 2016 – Director, Chrysler, Dodge and FIAT Sales Operations, North America  
• 2015 – Director, FIAT Brand North America 
• 2014 – Head of Dodge Product Planning – Muscle Cars 
• 2012 – Head of Dodge Product Planning – SUV & Minivan 
• 2011 – Regional Brand Manager, FIAT – South-East Business Center 
• 2010 – Marketing Manager, Dodge & Ram – South-East Business Center 
• 2007 – Area Sales Manager – Greenville, SC, DaimlerChrysler Corporation 
• 2003 – District Sales Manager – Charleston, SC 

Broderdorf serves as the executive sponsor for the Stellantis employee business resource group Indigenous Cultural Opportunity Network (ICON).  
 
He holds a Bachelor of Science in marketing and information systems from Oakland University. 
 
(March 2026)