Ram Demonstrates Float-towing Capability as Official Truck Sponsor of the 98th Macy’s Thanksgiving Day Parade

November 27, 2024 , Auburn Hills, Mich. -  Ram trucks live up to their “Built to Serve” mission by towing oversized loads in holiday tradition as the official truck of the Macy’s Thanksgiving Day Parade. This year is the 10th anniversary of Ram’s participation in the event. Working closely with Macy’s Studios and New York City, Ram is helping to keep the holiday tradition alive as 27 Ram trucks tow massive floats, bringing joy to the hearts of millions across the nation. The parade will kick off with Tom Turkey perched atop a Ram 5500, and will culminate in a grand finale as a Ram 3500 helps tow the one-and-only Santa Claus down the streets of Manhattan to Macy’s Herald Square on 34th St.  
 
In addition, Ram will be in full holiday spirit as three of its heavy-duty trucks are wrapped to complement the float designs of Sesame Street, The Bronx Zoo and special livery for Santa Claus. 
 
“It’s an incredible honor for the Ram Truck brand to play such an integral role in one of the most cherished holiday traditions.” said Chris Feuell, Ram brand CEO – Stellantis. “Whether towing massive floats, supporting logistics or showcasing our award-winning lineup, Ram trucks exemplify strength, capability and reliability. We’re proud to help bring the magic of the Macy’s Thanksgiving Day Parade to millions of families across the nation." 
 
Built to serve, Ram will tow 27 floats in the parade and deploy 48 vehicles to assist in behind-the-scenes work needed to produce the annual celebration. A key player, Ram ProMaster will assist in the parade’s logistics. Known for its exceptional cargo capacity and low-load floor height, the ProMaster is equipped to ensure seamless production from start to finish. 
  
The 98th annual Macy’s Thanksgiving Day Parade will air nationwide on NBC and will be simulcast on Thursday, November 28, 2024, from 8:30 a.m. to noon in all time zones. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social media platforms and follow #MacysParade. 
 
Ram Brand
In 2009, the Ram brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans. Ram builds trucks that get the job done and families where they need to go. 

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

• Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel 
• Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
• Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level air suspension 
• Best-in-class available rear leg room 
• The most cargo space available in any traditional full size cargo van 
• Most capable full-size off-road pickup – Ram Power Wagon 
• Most awarded light-duty truck in America 
• Highest owner loyalty of any half-ton pickup

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

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