Download Print Alfa Romeo Presents Dedicated Logo to Celebrate 115-year History Alfa Romeo presents a new brand logo to celebrate its 115th anniversary, a tribute to its legendary history The year 2025 marks other significant brand moments, including the centenary of the GP Tipo P2’s victory in the first World Motor Championship; the 75th anniversaries of the Alfa Romeo 1900 and the brand’s first world title in Formula 1; the 50th anniversary of the victory of the 33 TT 12 in the World Championship for Makes; and the 40th anniversary of the debut of the Alfa 75 April 25, 2025 , Auburn Hills, Mich. - On June 24, 2025, Alfa Romeo will be 115 years old, a milestone the global brand is celebrating with the official presentation of a commemorative logo that pays homage to an extraordinary history of Italian passion, style and motorsport competition. The symbolic logo emphasizes the profound bond between the brand and its passionate “Alfisti” fandom, a relationship that spans continents and time zones, and thrives on sharing the brand's founding values. 115 years on the move The 115th anniversary logo celebrates Alfa Romeo’s heritage in a contemporary design that combines past, present and future. The ascending diagonal of the number “115” symbolizes the momentum and drive for innovation, core values embedded in the brand's DNA. The “5,” the focal point of the composition, is embraced by the Biscione, the brand’s historic and iconic emblem used here as both a visual and symbolic element to create depth and a sense of three-dimensionality. The bold contrast between the deep black of the numerals and Alfa red is reminiscent of the brand’s identity, defined by passion, sportiness and Italian style. The presence of the Biscione and the graphic structure pay homage to the historic celebratory Alfa Romeo logos, reinterpreted in this case according to a minimalist and contemporary approach. A year of notable anniversaries The 115th anniversary takes on even greater value given that, in 2025, other celebrations of significant models and motorsport achievements are intertwined. For example, 100 years ago the legendary Alfa Romeo GP Tipo P2 won the first World Automobile Championship, establishing the brand on international tracks. The year 2025 also marks the 75th anniversary of the debut at the Paris Motor Show of the 1900, the first Alfa Romeo car produced on a large scale, as well as the resounding victory of the Tipo 158 “Alfetta,” which was crowned world champion in the inaugural season of Formula 1. 2025 also marks the 50th anniversary of the 33 TT 12 winning the World Championship for Makes. Just 10 years later, celebrating its 40th anniversary this year, the Alfa 75 made its debut as the final mass-production Alfa Romeo model built on the Alfetta platform. Alfa Romeo Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles. The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Alfa Romeo Tonale, the brand’s first compact SUV, symbolizes the metamorphosis of the legendary Alfa Romeo brand, highlighted by a new era of luxury and connectivity, with available hybrid and gas powertrains and standard Q4 all-wheel drive, Uconnect 5 and advanced driver assistance systems. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com. Follow Alfa Romeo brand news and video on: Company blog: http://blog.stellantisnorthamerica.com Media website: http://media.stellantisnorthamerica.com Alfa Romeo newsroom: https://media.stellantisnorthamerica.com/newsroom.do?id=292&mid=446 Consumer website: www.alfaromeousa.com and www.alfaromeo.com Facebook: Alfa Romeo USA Instagram: @alfaromeousa Twitter: @alfaromeousa and @StellantisNA YouTube: https://www.youtube.com/StellantisNA Logo