Statement Regarding Stellantis Big Game 2026 Advertising

January 21, 2026 , Auburn Hills, Mich. -  "The biggest American celebration this year is the 250th anniversary of the United States, so, appropriately, it will serve as our big moment for 2026, in place of the Super Bowl," said Olivier Francois, global chief marketing officer, Stellantis. "Our iconic Chrysler, Dodge, Jeep® and Ram brands have all played unforgettable roles during the Big Game over the last 15 years, from 'Imported From Detroit' and 'Wisdom' to 'Farmer' and 'Groundhog Day', and as the exclusive automotive partner for A250, we will bring that same excitement, with, of course, an element or two of surprise, to our A250 campaign throughout the entire yearlong celebration."