Jeep® Wrangler Laredo Concept

March 26, 2026 , Auburn Hills, Mich. -  The Jeep® Wrangler Laredo concept strips Wrangler down to its essentials, then turns the intensity back up. Built on a Willys foundation, it celebrates simplicity, mechanical engagement and unmistakable Jeep attitude, while offering a glimpse at how future Laredo models could blend heritage styling with modern capability.

Raw, driver‑focused and intentionally analog, the Laredo concept embraces a “fewer features, more feel” philosophy. A 3.6‑liter V‑6 matched with a manual transmission puts full control in the driver’s hands, and with half doors, an opened‑up custom top and bold retro design cues, it proves that sometimes the most exciting step forward is reconnecting with the fundamentals.

Notable Exterior Modifications

• Tan spatter‑coat hardtop paired with a manual Sky Slider concept
• Exterior execution focused on simplicity, proportion and attitude
• 2‑inch JPP suspension lift for improved stance and trail capability
• 37‑inch BFG KM3 tires mounted on 17‑inch retro‑style slotted mag wheels, inspired by classic off‑road builds

Interior Design Modifications

• Durable cloth seating with custom throwback inserts reinforcing the back‑to‑basics philosophy
• Carpets removed and replaced with a vinyl full floor covering for durability and easy wash‑out
• Purposeful, rugged and unapologetically analog interior feel
• JPP rear‑gate‑mounted onboard air system

Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

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